Hi Nik,
DISCLAIMER: I have yet to build my own
rocket mass heater, but I think I know how they're supposed to work. Hopefully someone with real experience will chime in.
I think the issue is your wood feed is a better chimney/riser than your heat riser. The classic "J" tube design yours seems to be modeled after is a J for a very specific reason, heat rises, which in turn creates a vacuum that needs to be replaced by more air. This is called a "draw". In your case, you have more a "U" tube and the hot air takes the easiest path which is actually straight back up the wood feed instead of horizontally and then up the riser.
I think your fastest way to test this would be to plug the top of wood feed and instead feed material through the side, horizontally. This would be more like the older "L" tube style rocket stoves. Down the line, you could add a short, vertical wood feed outside of the shell if you wish to get the "J" tube shape back again.