Seed starting mixes are generally “soilless”, with just peat or coco fibre, perlite and something to balance the ph like lime or oyster shell. I usually add 10% worm castings and or well aged (6months after heat dies down)
compost. Nothing even remotely “hot”, but the horse poo experiment would seem to contradict that rule for me. In general I’ve moved to starting seeds in the ground in diverse
polyculture on hugels because they seem to grow better and I don’t have the time to micromanage plants for all the acreage i am managing. I produced thousands of pounds of food last year off less than a 1/4 acre of hugels using primarily broadcast seeds and seedballs of diverse mixes (50+ species and hundreds of varietals from giveaway year old seeds).
If I have more help, I do often turn them towards seed starting in pots in a hoop house, with watering done from the bottom in tubs or trays, and water used is dechlorinated and usually has willow cuttings soaked in it as well for
root growth. This really seems to help avoid problems I now associate with overhead watering: dampening off and fungal problems in general, seeds washing away, compaction of the soil, shallow and weak root systems. I also almost always use 4” pots or larger, because otherwise heat and moisture fluctuates too much and I have to water daily or more. I wonder what your high-low temps have been when you had almost no germination. The seeds might have cooked. Also, when we get what seems like 0% germination, it is often the result of herbivory, where a squirrel/rat/slug/bird just mowed them down right after they sprouted or just dig up the seed. When we start seeds is right around the hunger gap for many animals, who will be desperate for any food source they can find and are thankful for the buffets we line up for them in neat rows.