To me the most toxic part of makeup is the social pressure that women
experience to use it, with the undercurrent of "you are not socially acceptable or pretty without it."
After I had moved out of my parents home, one of my sisters had a friend who I was introduced to as "Trash" I later learned her real name was Trish, but few called her that, I did when I learned it. She wore makeup that she had to have put on with a trowel, it was amazing how much she used.
I saw her at my parents house one day, she had just gotten out of the
shower. I looked at her and said "I have never seen you without makeup, you are very pretty! I have never thought of you as pretty, but you are!" She looked surprised, then said "I have forgotten what I look like under it all." "Maybe if you start lightening it, at some point you'll feel like you even without it." When I walked away she was staring at herself in the mirror. I doubt anyone had ever told her she was pretty. She really was. It was sad.
And the shit's toxic...
We need to support females who need to have the confidence that they are pretty when they are themselves, because it's VERY hard to fight against the social pressure, I know it, being a "not lovely" lady who heard more CRAP when I was young like "maybe if you just did something to your face..."
Tell a girl who needs it that she is pretty, don't be surprised if she breaks down and cries, I know I would have if anyone had ever told me that.