I want to move it to the pole a little further back, and then start making posters, laminating them and attaching them to the pole. "Is your water starting to taste like urine? Come to Steve's Still Suit Repair!" Maybe something about fremen support groups ... worm riding lessons ... knife fighting classes ... maybe there is somebody reading from their new book about how they hate the harkonnens sooooo much.
Don't get me started with Dune! When i first learned of permaculture and saw greening the desert I immediately thought of Dune. There are so many parallels from Dune to permaculture. The whole Dune series is highly recommended reading for permie-minded folk.. and not just for the whole "desert planet' angle. The geoengineering, the thought patterns, elite control, spice/power dependency, monopolies.. on and on. but all that being said, if you wanted to take the Dune joke just one tiny step further, maybe call the path leading away from the parking lot "The Golden Path." Dune nerds would appreciate it, and everyone else might just think it had something to do with pee, which is also funny.