I'm actually selecting for larger seed size in my watermelon landrace. With the seeds being larger in size they are a lot easier to remove (or spit in a watermelon seed contest

). The smaller seeds were really hard to remove and took a lot longer to get out, and I would occasionally bite down into them, whereas the larger seeds kind of slip out easier.
I've noticed I like the flavor of pink flesh best so far it seems. I'm not really selecting for color but I love the way the really black shiny seeds look with the pink flesh.
This was my favorite watermelon of the year this year. It had an amazing flavor and also just happened to have my favorite color combos as well! The color didn't come out well in the photo, but it was a really nice medium pink.