John C Daley wrote:
Surely it gives you exposure you would be hard pressed to create yourself?
Let's have a look-see
Over the last 30 days, etsy brought in 20% of my traffic to my store. That's quite high for them. It's usually under 10%. Looking at the stats, I'm bringing in over 80% of my customer base.
If I work at etsy search engine optimization (etsy seo) every day for about 5 months, I can get it up to 50% of my traffic coming from etsy. But it dies back down about a week after I reduce my daily effort. Or I could before they changed the algorithm to punish people who don't give free shipping to the USA.
No, etsy has never been very good at giving me exposure. And they aren't for most people. To 'win' at Etsy, one needs to bring their own customers to the platform.
What they are good at is managing the transaction and increasing buyer trust.
John C Daley wrote:So what is wrong with Esty?
I don't think there's anything wrong with Etsy. The direction they are going in, doesn't match my needs or my plans for the future.
The cost of doing business has increased dramatically the last few years and yet, Etsy has chosen to go in a direction that punishes sellers for being honest with their shipping costs (instead of hiding them inside the price of the item). Their policy favours USA sellers and I don't live in the USA.
I can sell my items wholesale locally - well, I have to pack it in the car and drive downtown. I only go that way every few years.
But I'm also getting away from selling physical goods. It takes space and time to manage. Digital content is far more interesting to me.