Personally, I'm not out to save the world,push any ideologies or partake in any movements.
We need to stop waiting for some shining politician on his white horse to come down and save them. WE are the white knights that need to be doing the saving, and then teaching our neighbors to save others. If things don't work out, it's nobody's fault but our own.
Add to this "I know what mulch is, a lady sells it in one of my Pokemon games" that FarmVille has hundreds of millions and players and perhaps a permaculture game of some sort is the way to go?