For those who are curious, here are the technical specs, grabbed from the website:
My take on it: Makes me think of an off-road scooter, maybe. Seems like it would be useful for someone with several hundred acres to patrol/survey on a given day. There's plenty of battery power provided, even with just a single battery (the 75-mile distance is quoted based on having a second, spare battery). The low-profile and suspension seem up to the task of handling rolling hills and uneven terrain, and I'd be interested in seeing how it performs on truly uneven, rocky ground.
Provided they come up with a trailer that stays connected to it, this vehicle would be a candidate for a mobile fence repair and/or farm maintenance team.
Seems like it would be an attractive ride for kids, though were I in charge I wouldn't allow anyone who couldn't leg-press the 300+ lb ride off of their body should it fall over on them out in the field.
EDIT: oh, and I dislike the fact there's smartphone integration, though maybe that's because I don't have a smartphone, and the "lack of features" ends up becoming an impediment to me. It obviously would be a good fit for someone who includes a smartphone in their lifestyle.