In Jon Steinman's investigation into the history of grocery stores and their effect on food, during the first few chapters of
Grocery Story, he mentions how genetic diversity decreases when grocery stores refuse to buy produce:
Jon Steinman wrote:In a food culture of sameness, the grocery giants have also whittled down the genetic diversity of the global food supply. “If the supermarkets don’t want them, the growers won’t grow them,”157 says one grower. With the disposal of diversity, grocers set food’s genetic agenda. Sameness is rapidly becoming the global standard in the lab, in the field, and on the shelf. The grocers’ trade associations are helping author this future.
Basically, the refusal of grocery stores to purchase certain types of produce means that farmers won't want to grow it, because they won't have a buyer anymore (no guarantee of income).
For example, in
this article in Mother Jones, only a few variety of apples make up for most of the apples sold in supermarkets.
(
source)
However, it is not all bad news, because even though some varieties of produce are "commercially extinct," they still exist in other circles and in people's backyards.