One of the most underutilized simple technologies is just good old-fashioned eaves.
So many architects are building homes with no eaves and it makes me cringe... my house doesn't have sufficiently broad eaves either. One of the trillion things I put on my "If I ever build my own house I will..." list.
Block the high summer sun and let in the low winter sun.
Another simple technology is wind-permeable sun shades. Here in Japan they're an old tech called 簾垂れ (sudare -
https://en.wikipedia.org/wiki/Sudare). Combined with cross ventilation you get a very decent cooling effect. In my cool climate raised opinion it's not enough, but it definitely lowers energy costs.
Another variation on that is the green curtain - plant some vining plant like bitter gourd in planters in front of your southern windows and let them grow to cover the window. Supposedly it works similarly to sudare, but I don't have any personal anecdotes on it.
When I was traveling in the tropics I noticed that almost every floor was concrete, marble, granite, or some other cool hard surface. I thought it was rather uncomfortable until I realized it was all about managing the temperature. The streetside stores in Malaysia all keep their entire storefront wall entirely open. There's not just no door, there's no wall.