Rebecca Norman wrote:Sorry, I've unsubsrcibed because my poor connectivity most of the time means I have never clicked on one of the links in the dailyish email. ... Never. Not even once. And there doesn't appear to be any information in the email itself, just cheery enthu. So it's just clutter when my connectivity is poor.
But I guess that means I am not eligible for the book giveaways or the chickens ebook. Oh well.
Rebecca Norman wrote: And there doesn't appear to be any information in the email itself, just cheery enthu.
Estar Holmes wrote:Hi Cassie. I agree. The names on an opt-in email list are like gold. It's the best way to reach people who care about what you have to offer. Thanks for the tip about Aweber. I think the idea is not to have FB likes be the goal, but that all social media marketing should lead to the list. I find socialmediaexaminer.com useful for advice. I also have some idea of how much diligence it takes to reach 28,788. Congratulations to permies and I'm glad that many people care about permaculture. What percentage on average open the emails?
pete host wrote:Hi Cassie,
Been reading the letter for some time, decided I'd chime in on this one (hence created forum account).
You're right on so many counts. One often overlooked and important characteristic of email marketing done right, is that it helps bring to life what i'd call for lack of a better term, the web 0.0
The web has become a friggin nightmare when compared to the nineties / early 2000 as comes to finding relevant / interesting info. Yes there's never been so much stuff in it, but the noise to signal level has seriously deteriorated.
cd shahan wrote:Cassie,
I really enjoy the newsletter format permies uses. I think I was subscribed around #10,000...Memory check!?!
It's like having a guide, instead of trying to tackle the mountain on your own.
I have a few questions:
What was the born-on-date of the daily-ish?
What did the format look like in the early days and how has it changed? (Maybe you could pull one from the archives)
When did it experience the most growth, was there a tipping point?
Some other random figures would be cool; click-through rates, total links posted, etc.
Thank you and keep on keepin' on!
Justin Rhodes wrote:
Ok, back to my story of 700 emails. I call it the "social butterfly tour"
1. Join every single (related) FB group and participate a little.
2. Join the top 72 (related) FB pages and participate a little.
3. Write an epic article. I mean 3K - 5K words on "how to" do something (with lots of high quality photo's). Take a week to do it. It took me several weeks to post the ChicShaw article.
4. Create a leadmagnet for that specific article that the folks may want to download to complitment that article (like a checklist or plans)
5. Use LeadPages.net to create a "leadbox" to collect emails from those who want the lead magnet.(the get send the download automatically and you have a new subscriber)
6. Now, when the article is done, go and post it to your groups and pages (most of them will love you for it).
7. Be sure to reply to comments (it's the kind thing to do: speak when spoken to).
8. Celebrate! I posted the ChickShaw article to my list and through the "social butterfly tour" and got more than 700 emails in 5 days (more will come for years to come) and over 2K shares on Facebook.
9. If you don't have "daily-ish" content, set up an automatic "drip" campaign with Aweber (mentioned above) or Active Campaign. Active Campaign, if you want to get a little more sophisicated and move folks around in email campaigns based on actions.
10. Give, Give, Give (then sell). Give 3X as much as you sell. Like Cassie, give great discussions, photo's, resources, then pitch something. Or like me, give 3 informational emails and pitch something on the fourth. Giving builds trust and authority, then folks are much happier to do business with you. And, if you have a great product/service then everyone's happy.
P.S. Take a lesson from Cassie by reading her emails. She's a most excellent copywriter (sales writing). Two things to look for and "copy" from her writing:
1. She writes like she talks.
2. She emphasizes benefit to you (the reader).
Cassie Langstraat wrote:
"I uploaded two podcasts in one day. I made so many mistakes, I
doubt I will try that again.
- Important: We use Aweber as a mailing list server. This is a HUGE reason why we make it into your "primary" folder in gmail. Aweber does all sorts of fancy stuff to mark the emails as "not spam" so this plays a huuuuuge role in contributing to our "email from a friend" persona I was talking about earlier. You'll notice lots of your other newsletters end up in spam folder or in the "promotions" folder on gmail. Not us though. Thanks aweber. There are TONS of other reasons why aweber is awesome too. They also have a badass support team who has helped Adrien, Paul, and I with all of our questions super quickly. get a free 30 day trial with aweber here.
I've unsubsrcibed because my poor connectivity most of the time means I have never clicked on one of the links in the dailyish email. [...] my connectivity is poor.
paul wheaton wrote:
We have learned that about 70% of our kickstarter income comes from the dailyish email.