Vegetarian coffee

I hope I am over thinking this, but I just saw an add for vegetarian coffee.  Is this a thing?  How would it differ from non vegetarian coffee?  And nope, the add didn’t say anything about organic, earth friendly, nor anything else.  Maybe it is bug free?

Just another marketing ploy.

All coffee is vegetarian (unless you count Kopi luwak as "containing animal products" because it passed through a civet...)

Alex Howell wrote:Just another marketing ploy.

All coffee is vegetarian (unless you count Kopi luwak as "containing animal products" because it passed through a civet...)

My thoughts, exactly.

If I absolutely had to play devil's advocate and find a reason, there's a chance that the plantation didn't use any bonemeal/animal derived fertilizers during the growing process (not that you would ever know this information about the vegetables you buy from the supermarket).

In some cases, animal products may be used in the processing of coffee (e.g., certain fining agents in sports games decaffeination). Vegetarian coffee would avoid these. Some non-vegetarian coffees might use animal-derived agents during processing, such as isinglass (from fish) or casein (from milk), which would be avoided in vegetarian coffee. If any flavorings or additives are used, vegetarian coffee would ensure they are free from animal products, unlike some non-vegetarian options.

I agree with Carla and Alex.

This is eco-friendly marketing word salad.  It sounds like it is something special, but how non-vegetarian can vegetable matter be?  

Coffee is plant derived.

Surely there are earthworms and other biota in the soil in which the plants grow, but this has nothing to do with it being vegetarian.  And this would be a desirable characteristic.

Overall, it sounds like marketing nonsense.


Eric