posted 1 year ago
Critics of "social media" typically have a more precise definition than "any informational medium that is used socially". When they use that term, they are referring to an app or website with all or most of the following characteristics:
1. It is used broadly, typically by millions or billions of people
2. The primary interaction is scrolling on an algorithmically-curated content feed
3. Users are encouraged to "react" to content
4. Those "reactions" partially inform how the algorithm performs its task
5. Users are encouraged to "subscribe" or "follow" other users
6. The interface nudges users toward attempting to gain their own followers/subscribers
7. The interface nudges users to participate in some kind of point system
You can see how all seven traits apply to central examples like Facebook or X. Six and a half apply to LinkedIn, which at least is used somewhat less broadly because it has a professional focus (although that has become less true lately, it seems). Reddit is more like LinkedIn too, because as you get into increasingly niche topics the focus becomes narrower and number of regular users becomes smaller. Five and a half out of seven apply to Youtube, which doesn't nudge you very hard to start your own channel or receive your own likes unless you post videos. Only two characteristics --#3 and #7-- apply to Permies and most other forums.
PS. Another way to illustrate the difference:
Imagine you navigate to www.permies.com/forums and are greeted by the same long list of forum posts, except there's a little preview of each one, and they aren't in chronological order but some other order whose basis you can't discern (because an opaque algorithm determined it), and there's an additional emphasis on who wrote each one--a little avatar or something. Also, there are no subforums, everything is just there in that one list. You can give thumbs ups/Pie/etc. and leave your comments right there in the feed, without having to drill down into any given post. At the top of the screen, instead of a background texture that resembles slats of wood, is a blank text box where you are invited to write whatever you want or add a photo or video, probably in a way that is integrated into the site so you don't have to open a separate camera app. Along the left side, instead of the names of various forums or popular posts, is a menu where you can see the Permies users you're subscribed to and tweak your own Permies profile. Somewhere prominently displayed at all times is your own number of likes or Pie or Apples or whatever else. Oh, and the ads aren't tiny anymore, they are blended in with the content. Now Permies is social media.