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I’m planning a Kickstarter for my book “Natural Small Batch Cheesemaking”.

Here's a picture of the book cover:


About the book:
Natural Small Batch Cheesemaking is the book I wish had existed when I started making cheese. Many cheesemaking books present recipes to be followed in exact ideal conditions which can be hard to achieve on a homestead. I've gone beyond this, making cheeses in less-than-ideal conditions, sharing the results, and explaining why each part of the cheesemaking process is done and how to make this work in home kitchen and homestead conditions.

I’ve included heaps of information on storing, handling, and working with the seasonal conditions of milk. Instructions for making your own rennet from animals and plants are included, along with information about how to prepare and use several different homemade cheese cultures.

There’s a section on cheesemaking equipment, and how to get started with the absolute basics, most of which can already be found in a typical home kitchen.

If you’re not sure where to begin, or how to fit cheesemaking into your life, there’s helpful information included about the best cheese recipes to get started with, and how to grow your cheese skills from there, along with figuring out which cheeses will work best with your homestead and lifestyle.

“Understanding the cheesemaking process” is a large part of the book where we look at every step of the cheesemaking process in depth, why each step is done, and what each step achieves, so that you can confidently come up with your own cheese varieties.

The ideal conditions for aging cheeses are discussed, along with various ways to achieve this at home. I also discuss many ways to work with rinds: working with natural moulds, encouraging (and discouraging) different types of mould, and natural options for making cheese without mould.

Many cheese styles are covered in the book, from the best kinds for beginners to start with, through to advanced cheesemaking - anything you would want to know is covered: ricotta, paneer, yoghurt cheese, quark, chévre and fromage blanc, several styles of aged chévre, fast mozzarella and cultured mozzarella, Feta, Halloumi, Tomme, Havarti, Gouda, Alpine cheeses, Camembert, Brie, blue cheeses, Cheddar, Caerphilly, Parmesan-style cheese, and Norwegian whey cheese. Included along with the recipes is information that goes well beyond the basics to help you make the best cheeses possible.

Also included are recipes for other homemade dairy products: how to make the best thick and tasty yoghurt, kefir, cultured cream, butter, and ice cream.

The book is completed with a large quick-reference troubleshooting section dealing with any problem you might encounter while making or aging cheeses.

Natural Small Batch Cheesemaking is the ideal cheese book for homesteaders. 8x8” in size and around 140 pages, and every cheese recipe is on a single-page spread, with clearly written instructions to help you make your own beautiful cheeses at home.

About the Kickstarter:
I enjoy Kickstarters. It gives me a warm fuzzy feeling when people are ready to support something before it is ready, I like being able to sell books directly to the people who want them, and I like being able to offer books at cheaper prices with a bunch of extra goodies as a 'thank you’ to the lovely people that support the Kickstarter.

Reward level ideas so far:

Thanks!
$1aud (around 75c in US)
Online thank you page
• 20+ cheesy recipes
• “Understanding Goats” chapters from “Backyard Dairy Goats”
• How to use leftover whey
• Practical clothes mending ebook

Ebook
Around $12aud (~$9 in US)
• Full ebook in both epub and pdf formats
• Everything in "thanks"

Paperback
Around Aud$25 (~$17 in US) plus shipping
• Full paperback
• Everything in "thanks"

Paperback + ebook
Around Aud$37 (~$25 in US) plus shipping
• Full paperback
• Full ebook in both epub and pdf formats
• Everything in "thanks"

A special reward level for people who want to be extra helpful and get extra goodies
Around Aud $55 (~37 in US) plus shipping if this has a paperback option
• Full paperback (or hardcover, if I end up doing that)
• Full ebook in both epub and pdf formats
• Everything in "thanks"
• Your name (or a name of your choice) thanked in the pages of the book
• Optional personalised first page of the book - dedicate it to someone special, put in a favourite quote, rant about how much you like ice cream, anything!
• Is there anything extra I can also give out to the lovely people that do this? Perhaps a private cheese forum where I can answer questions?

Maybe I could do a hardcover edition - would anyone want one?
I will have to figure out pricing for this if there is enough interest

Maybe an option for all three of my books in one bundle? Would anyone want this?
If I'm doing a hardcover option for the cheese book, I'll have a hardcover and a paperback option for this

I could maybe do a very limited 'super executive cheesy patron' type level with separate 'thank you' section for these backers in the book - what could I add to make this level extra good?

Questions:
I think this book has two main audiences: one is complete beginners, the other is experienced cheesemakers looking for recipes relevant to homesteaders. For the big eye-grabbing kickstarter title, if I were to appeal to beginners, would be something like “make your own cheese”, for experienced cheesemakers, it would be “natural small batch cheesemaking book” or “a cheesemaking book for homesteaders”, which I don't think is as eye-catching for beginners.

The trouble is I have to kind of pick one or the other: if I use a beginner-friendly campaign title, then experienced people might get put off thinking it’s all stuff that they already know, if I use more specific language, then it might escape the eyes of people who may be intrigued by “make your own cheese” or something more vague.

One idea to kind of combine the two is to work with the main title and the short description, so main title “make your own cheese” short description “A book teaching how to make cheese from natural ingredients entirely from scratch” - I haven't tested this in Kickstarter's word limits though.

What are your thoughts?


Will you be backing this Kickstarter?

Do you have any thoughts about how to make this Kickstarter extra good?

Earlybird bundle
I am also slowly assembling an earlybird bundle to reward people who back the Kickstarter in the first three days - is there anything of mine that you would like to see in this bundle? Or anything else you know of that would be suitable? Generally small ebooks, book chapters, and shorter videos seem to work well for this. I will post a list in this thread once I have some more goodies sorted out.

Affiliate links
I'll be offering a 20% kickback for anyone that brings in au$500 or more. If you would like a link to share, please leave a comment in this thread and I'll comment back with a link once the Kickstarter is live.
COMMENTS:
 
steward
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I assume there are lots of books for beginners who want to make cheese?  So focusing the description/title/blurbs around why your book is different might be a good idea.  Especially if you can do that in a way that a beginner would still feel they could handle.  I think the word "homestead" or "homesteading" helps people realize they don't need a commercial operation to get something from the book.
 
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What about Recipes for beginners to experts, the art, science and pitfalls of cheese making as the heading for the kickstarter.

I would buy at least one hard cover book.  Next thing is to buy something to milk.
 
author & steward
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I really like the title "Natural Small Batch Cheesemaking," but I see your points about who it seems to be geared to.

One reason I like it is because it tells me in the title that I don't need gallons and gallons of milk! Also, it's unique. Looking at the titles for the most popular cheesemaking books:
  Home Cheese Making (Ricki Carroll)
  The Art of Natural Cheesemaking (David Asher)
  Gianaclis Caldwell and Mary Karlin both use "artisan" in their book titles.
  "Homemade" gets used a lot in titles.

I think your title should be different enough to stand out and not get confused with someone else. For example, could "Homestead Cheesemaking" be assumed to be "Home Cheese Making?"

I did a search on homestead cheesemaking and came up with webpages and blogs, but no books (that I could find). Maybe folks don't use it because they think it narrows the demographic?

What about a title and subtitle? Would you have room on the cover for both? Something like:

Natural Small Batch Cheesemaking
Homestead Cheeses for Beginning to Advanced Cheesemakers

or

Homestead Cheesemaking
Natural, Small Batch Cheeses for Beginning to Experienced Cheesemakers
 
Leigh Tate
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P.S. Yes, I'll take an affiliate code.
 
Paul Fookes
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Kate,
I think that hard covers would sell very well. I would add it to my copy of your 12months cook book.
You could add a soft copy of your goat book with say $100 level and everything below.
Looking forward to seeing the completed book.
 
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Leigh Tate wrote:I really like the title "Natural Small Batch Cheesemaking," but I see your points about who it seems to be geared to.

One reason I like it is because it tells me in the title that I don't need gallons and gallons of milk! Also, it's unique. Looking at the titles for the most popular cheesemaking books:
  Home Cheese Making (Ricki Carroll)
  The Art of Natural Cheesemaking (David Asher)
  Gianaclis Caldwell and Mary Karlin both use "artisan" in their book titles.
  "Homemade" gets used a lot in titles.

I think your title should be different enough to stand out and not get confused with someone else. For example, could "Homestead Cheesemaking" be assumed to be "Home Cheese Making?"

I did a search on homestead cheesemaking and came up with webpages and blogs, but no books (that I could find). Maybe folks don't use it because they think it narrows the demographic?

What about a title and subtitle? Would you have room on the cover for both? Something like:

Natural Small Batch Cheesemaking
Homestead Cheeses for Beginning to Advanced Cheesemakers

or

Homestead Cheesemaking
Natural, Small Batch Cheeses for Beginning to Experienced Cheesemakers



That's funny, I've been offline the last few days and one day "Homestead Cheesemaking" popped into my head! Nice to see that you've been thinking about it too. I wonder if it does narrow the demographic also.

I had three different ideas for a different title.

Homestead Cheese:
Natural Small Batch Cheesemaking

Homestead Cheesemaking:
Natural Small Batch Cheeses for any Kitchen

Natural Small Batch Cheesemaking:
Practical Cheesemaking for the Homestead and Home Kitchen

I'm leaning towards the third one at the moment. I also like your idea of

Natural Small Batch Cheesemaking
Homestead Cheeses for Beginning to Advanced Cheesemakers

 
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What about a subtitle like..

From apartment to homestead.

I really like the "natural cheese making"
I am trying to stay away from chemicals, or premade items from companies.

I look forward to your book, and the kick starter.
Thank you
Ontario ,Canada
 
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I like the second title best. I’m partial to my homestead…
 
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Making the book a hardcover would be the best. Making it large print would be the best of all!
 
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I will be kickstarting your book when it gets going, earlier if possible.  I like the small batch idea as well as your explaining what, where, why, and how of the pitfalls and successes.  My personal take on the style of the book would be sprial bound, so I could lay it flat while reading and not have to fight to stay on the page I was reading. I am also wondering about converting recipes from goat to cow milk.  I'm a WHOLE lot more likley to have a cow than a goat.
LET ME KNOW WHERE & WHEN TO HELP GET THIS GOING!!
 
Lexie Smith
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I definitely need cow milk instruction too.
 
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I will happily support your Kickstarter. And I like your original title best, as shown in the sample book cover.
 
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I'm in for your kickstarter & affiliate link.  In a couple days, (after I recuperate from this fiber festival), I'll try to come back and give feedback on your questions. Sorry I'm not more helpful right now - long week, and still another long day ahead.
 
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Kate Downham wrote:

Homestead Cheesemaking:
Natural Small Batch Cheeses for any Kitchen



I like this one the best of the three.

Will definitely be supporting your Kickstarter at the eBook level (or paperback level if finances allow).

Small batch is a big draw for me, in addition to natural. And I think "any kitchen" covers beginners to experienced cheesemakers.
 
Kate Downham
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Thank you all for the encouraging responses : )

I've had another suggestion come through for the book title - what do you all think of this one?

Natural Small Batch Cheesemaking
Practical Cheesemaking for the Home Kitchen
 
Kate Downham
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Tamarlane Ivey wrote:I will be kickstarting your book when it gets going, earlier if possible.  I like the small batch idea as well as your explaining what, where, why, and how of the pitfalls and successes.  My personal take on the style of the book would be sprial bound, so I could lay it flat while reading and not have to fight to stay on the page I was reading. I am also wondering about converting recipes from goat to cow milk.  I'm a WHOLE lot more likley to have a cow than a goat.
LET ME KNOW WHERE & WHEN TO HELP GET THIS GOING!!



Lexie Smith wrote:I definitely need cow milk instruction too.



There's lots of information relevant to cows milk as well as goats and sheeps milk.

Spiral bound is not possible for this project, but the hardcovers of my other books are really good at laying flat, and the paperbacks reasonably good, so it will be easy to use this one too.
 
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Here’s my suggestion      

Natural Small Batch Cheesemaking
 for any skill level or kitchen

I don’t understand the benefit of using the word “homestead” since you have limited space and it’s such a  l o n g  word 😊

 
Thekla McDaniels
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Local copy businesses can often turn a paperback into a spiral bound by cutting the spine off, punching the holes and twisting the wire spiral through .  

There’s time to look into it!
 
Kate Downham
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Thekla McDaniels wrote:Local copy businesses can often turn a paperback into a spiral bound by cutting the spine off, punching the holes and twisting the wire spiral through .  

There’s time to look into it!



Sadly the shipping cost would end up too high if I did this locally - normally I get books for US and Canada people printed and shipped from the USA, and European books from England, which keeps shipping costs reasonable.
 
Thekla McDaniels
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Sorry I wasn’t clear, Kate, not you!  I meant a person who wanted a spiral binding could take their paperback copy to their local shop, and there’s plenty of time to investigate the options and prices before they pledge for their book!
 
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"Natural Small Batch Cheesemaking for Any Kitchen" really struck a chord with me! "Small Batch" especially. This is the first time I have replied to anything on Permies!
 
Carla Burke
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Thekla McDaniels wrote:Here’s my suggestion      

Natural Small Batch Cheesemaking
 for any skill level or kitchen

I don’t understand the benefit of using the word “homestead” since you have limited space and it’s such a  l o n g  word 😊



I like this one, too. I think it would be more inclusive, not leading anyone stuck in an apartment to believe it's beyond them, for lack of a 'homestead'.

Thekla, thank you! I might see if there are any folks doing the spiral binding replacements online, too. (I don't think there's anyone local to me, that would do it, as the vast majority of businesses around us are either tourist-driven or farm-driven, with many of the tourist-driven ones also being seasonal.)
 
Lexie Smith
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I must agree with the others, I would hate for someone to not give your book a second thought because they’re overwhelmed by the title already! I don’t know about other people but the whole idea of making cheese in my kitchen is ENTIRELY overwhelming enough without the instructions making it sound anything less than obtainable, I have to change my opinion then, to “Natural Small Batch Cheesemaking, for any skill level or kitchen” also. I will happily support your kickstarter and anxiously await the book while I anxiously await nature’s timing for my milk. Lots of anxious and not enough production, for now…
 
Nynke Glover
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Love the new suggestions for the title.

As for the spiral  book. We can always grab an ebook print and bind it at the printshop. Here in Ontario the local Staples does it. Or you can buy the needed supplies and do it at home.

Will the permies email let us know when your kickstart it open for support.

Looking forward to helping you out. And learning the make cheese from scratch.

Thanks
 
Thekla McDaniels
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Nynke Glover wrote:Love the new suggestions for the title.

As for the spiral  book. We can always grab an ebook print and bind it at the printshop. Here in Ontario the local Staples does it. Or you can buy the needed supplies and do it at home.

Will the permies email let us know when your kickstart it open for support.

Looking forward to helping you out. And learning the make cheese from scratch.

Thanks



LOVE this simplification of how to get spiral binding!  I never think of online resources, and I don’t have ebooks because I can’t find them or read them.  

A person could have the recipe pages laminated and bound separately too, if they wanted.
 
Carla Burke
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(Sorry about the slight derail, Kate!)

Thekla McDaniels wrote:

Nynke Glover wrote:Love the new suggestions for the title.

As for the spiral  book. We can always grab an ebook print and bind it at the printshop. Here in Ontario the local Staples does it. Or you can buy the needed supplies and do it at home.

Will the permies email let us know when your kickstart it open for support.

Looking forward to helping you out. And learning the make cheese from scratch.

Thanks



LOVE this simplification of how to get spiral binding!  I never think of online resources, and I don’t have ebooks because I can’t find them or read them.  

A person could have the recipe pages laminated and bound separately too, if they wanted.



Depending on the book, color, size, number of pages, etc, it *can* end up costing substantially more to print an ebook, than to simply buy (even with shipping, sometimes) the same book, in hard copy. So, if cost is the only reason you'd do that, it's a good idea to crunch the numbers. If it's about how quickly you can get the book into your hands, and money is no problem, then it might be worth it, anyway.
 
Thekla McDaniels
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Hmmm
Good to know Carla
 
Kate Downham
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I've been working on a script for the video - please feel free to share your thoughts on this. Is there anything important that I've left out?

Would you like to make your own cheese?

My name is Kate and this is my third Kickstarter. I’m slightly obsessed with cheesemaking, and I’ve written a book teaching how to make cheese at home, using only natural ingredients.

There are other cheesemaking books out there, but none of them are as suited to newcomers and homesteaders as my new book. Many books say you need twenty litres or five gallons of milk to make a cheese, that you need to stand there, doing nothing else except stirring your cheese, for fortyfive minutes.

What I’ve learned in my years of cheesemaking is that there are many ways to make a cheese. Some cheeses are more labour intensive than others. Some cheeses will just happily sit on the bench while you get on with your life. Other cheeses can be more involved but there is still more flexibility than many people think. You can time your cheeses to fit within your commitments, and make all your own cheese without needing to devote your whole life to it.

My new book teaches both the ‘why’ and the ‘how’ of small scale cheesemaking. You’ll learn the secrets behind many famous traditional cheeses, and also gain enough knowledge to confidently come up with your own varieties of cheese.

You’ll learn about working with different types of milk, and all the intricacies of working with natural processes and natural ingredients, and how to make great cheeses in many different ways.

You’ll learn about every stage of the cheesemaking process, from all the stages of making cheeses in the kitchen, through to how to age cheeses at home.

I’ve included instructions for other dairy products, from how to make great yoghurt every time, through to making your own butter, sour cream, ghee, and ice cream. I’ve also written the most thorough guide to using leftover whey, along with a helpful troubleshooting guide.

You can get started making cheeses with just one litre or one quart of milk. There are ways to make cheesemaking work on such a small scale, and this book will teach you all the skills and knowledge to confidently create beautiful natural cheeses.

So if you’re interested in learning more about cheese, and making your own cheeses, choose a reward from the list below to help create this book.

 
Carla Burke
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I think it's perfect! Bring on the BOOK!!
 
Mike Haasl
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Looks good!  If it was a written thing I'd have some suggestions but in the spoken word it should be splendid.  You may be able to skip the dual measurements but I'm sure there are reasons to include metric and imperial.
 
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I think it’s pretty terrific like it is, I’m sure sold! I like the way you explain what you bring that’s different and it definitely has me excited for the book.
 
master pollinator
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Mike Haasl wrote:You may be able to skip the dual measurements but I'm sure there are reasons to include metric and imperial.



Ahem. Yes there are reasons Mike, one is old folk like me that need the imperial.
 
Thekla McDaniels
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Looks good to me!


 
Kate Downham
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Joylynn Hardesty wrote:

Mike Haasl wrote:You may be able to skip the dual measurements but I'm sure there are reasons to include metric and imperial.



Ahem. Yes there are reasons Mike, one is old folk like me that need the imperial.



I think it's important that I make it clear that I use both forms of measurement. I'm hoping it won't sound too clunky when I'm saying it in the video.
 
Kate Downham
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Thanks everyone for your kind words! I am not so good at video stuff so it's reassuring to know that I got the script right : )
 
Tamarlane Ivey
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I watch foreign cooking videos sometimes.  While they state the measurements in metric, it comes up in imperial on the video itself.  Also in the book you could put one (the one you're most comfortable with) on the left with the other measurement either to the right of / or in ( ) so folks would know.  It seems like it would be space effective in the print book.  I have no idea how difficult it would be to add to a video.
Looking forward to the book!
 
Kate Downham
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Lots of news…
Firstly, I'm in the process of putting the Kickstarter page up, having internet issues though and have to go offline soon so I might not get a chance to post it here before I send it to Kickstarter.

Secondly, I’ve decided on a launch date - Tuesday 15th August, 5pm USA mountain time

Thirdly, while tinkering with the Kickstarter image, I decided I wanted to change the cover, here’s the new cover, not too different from the last, just the top image replaced by two new images:
8x8-cheese-cover-more-colourful-2.jpg
[Thumbnail for 8x8-cheese-cover-more-colourful-2.jpg]
 
Carla Burke
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Yay!! How long are you planning to do the kickstarter, please?
 
Do not set lab on fire. Or this tiny ad:
12 DVDs bundle
https://permies.com/wiki/269050/DVDs-bundle
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