Jen Tuuli wrote:...I think they're making it easily noticeable that it's free from dairy and appropriate for vegans to eat. Standing in stores reading ingredient labels constantly can get tedious. I also don't think everyone knows what typical ingredients in dark chocolate are, so with vegan labeling it makes it easy to know at a glance. 😊
Sorry for becoming 'off topic'...
When I'm in a supermarket and I see all these labels 'Vegan', my idea is: it's because it's a trend, being vegan, those products sell better with that label. Many products which were plant-based forever, for decades (or centuries), now suddenly have a 'Vegan' label. And probably they raised the price. Many other products, also plant-based, don't have the label, but could be called vegan as well! I don't like this way of marketing ... (like 'green-washing')