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Getting ready for the Better World Book kickstarter - March 2019  RSS feed

 
gardener
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Something that we've talked about doing for this kickstarter is putting together a media kit. So if someone out there wanted to promote us, we would send them a media kit that tells them all sorts of handy things that will help them promote the project.

Maybe this is a big ask... but is there anyone who might be into the idea of looking into media kits a bit and putting one together in a way that doesn't involve me answering a bunch of questions? I imagine that some of the stuff in this thread would be very helpful. And a few other things around permies.

I guess the hope would be that if someone does this it takes one thing off my plate and allows us to launch the kickstarter just that much sooner. Maybe no one wants to do this. But you don't know unless you ask, right?
 
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Not my forte but it doesn't appear crazy difficult if one has the time?  I liked these articles best, maybe they will help inspire someone!

5 steps:
https://fundbeam.com/the-5-step-press-kit/

Examples:
https://fundbeam.com/12-kickstarter-press-releases-raised-1-million/

Perhaps this interests someone with marketing experience, some spare hours, and desire to pay it forward - seems like a fun project and there could hardly be a more worthy cause.
 
master steward
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Hey, doing a press kit could be a BB at a higher level for the Commerce badge.  Maybe that would help entice someone to volunteer...
 
Shawn Klassen-Koop
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I've done some research...and it is adding some complications.

Apparently shipping things to the other side of the world is rather expensive. Shipping a single book over to Europe can cost $30+ for reasonable delivery time. So by ordering 1 physical book you would be paying twice for shipping as you would for the actual book. This is discouraging for me. I know I would certainly think twice about whether or not I wanted to buy.

So let's look at buying 12 books instead. If we would change the format of the book to be a different size than we had planned (and a touch thicker), then we could fit a dozen books into a USPS medium flat rate box. Which going over to Europe would cost $71 in shipping. Less than $7 per book but, still, ouch. If we were to keep the book at the planned size, the shipping will probably be closer to $100, maybe more. Because of size.

So we had a great idea. Which it turns out lots of other people have also thought of. Why print the book here and ship it there when we can just print it there and ship it there? Some folks suggested we take this path with our entire book. That way we don't have to pay any printing up front and our budget is much easier. The problem is that to do this in Canada and the US (especially the US) drastically reduces how much we could earn per book. So we decided to print a bunch of books at once with an offset printer. But now we're thinking: what about printing offset for Canada and the US and using print on demand for other countries?

After crunching some numbers, by doing print on demand for one book we might be able to lower the cost of international shipping from $35 to $20. Still not cheap, but almost half! This kinda seems like a slam dunk.

Looking at shipping 12 books again... instead of $70 or even $100 (possibly more) for international shipping, we might be able to cut it down to $40. I think this is a huge difference! Again, seems like a slam dunk...

BUT! As mentioned earlier in this thread, we are talking about the possibility of, if things go really really well, having Paul and I scribble in one of those 12 copies. Which means it would need to be here and then we would need to ship it internationally... adding about $35 in shipping costs.

I suppose one option is to say (again, if we do really really well and do the scribble thing) that we will only scribble in books destined for Canada or the US. Another option is to just set the shipping cost at $75 for 12 books internationally (we can't change shipping costs once the campaign launches).

So... does anyone have a better idea on how to do this?
 
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What I'm hearing is that shipping costs are expensive.  I'm with you there!  

Now you know why I spent over 8 weeks of my publishing time dedicated to researching the book size.  I looked at the standard size of ready-made envelopes and other packaging, their weight, and how the finished product fits in Canada Post slots.  I even shipped some books with different packaging and asked people to report back how the book arrived.  I got samples of packaging from different sources.  Then, when we got closer to the printing time, I made some mock-up 'books' out of wood that were the same size and weight as the estimated finished book and wrapped them up in my semi-finalist packaging ideas and took them to the post office to see how expensive each one came to.  It took a lot of time and energy, but when the book was printed, there weren't many surprises.

I also took a lot of thought about the time it takes to pack.  My price per envelope was under $1 and my time per packing had to be under one minute.  That's $2 handling costs per parcel.

I also thought a lot about insurance and replacement cost.  The price of insurance was quite a bit more than no insurance.  In fact, it was often higher than the replacement costs.  Sometimes it is more economical to be my own insurance - the price of replacing and re-shipping a lost book was less than the price of insurance.  Shipping overseas for me is averaging $14 shipping and handling for one book.  The post office says this takes 5-10 days (not including customs).  I could do it for less, but it takes about 10 weeks (usually longer)

***
Another option is a service like chit chats if you are driving past one of their drop off locations on the way home from seeing Paul.

***

As a Canadian, I noticed a lot of US shops won't sell to our country because they feel the shipping cost is too high.  I tell them this is rubbish.  I know how much shipping costs from various states to my home.  If I want the item, then I'm okay with paying high shipping costs.  So long as the shipping is the ACTUAL shipping plus handling cost.  Please don't not list it because the shipping looks high.

 
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Your other problem is that if you are shipping to a country that has bandits operating the customs dept the buyer will get clobbered  at their end if they are buying a box of books. E.g. SPAIN!. Stuff coming from the US almost doubles in price to come here. Worth checking out I think. But if you find a more US friendly country who could post them on? P.s. Loved the book, Raven!
 
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paul wheaton wrote:At the permies.com staff meeting, several of the staff made their point about how it is important to offer signed copies.  I have always seen this as "why would you want somebody to scribble in a perfectly good book?" but the staff made it clear that it is an important thing.
...




To make it easier after a while, maybe we should get Paul a nice big Signant ring for quick signing / stamping his Dukal seal.
 
Tom Rutledge
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Mike Jay wrote:I think I sense an opportunity to translate..  



...  Some times misreading is the best fertile ground for new thought.

Adding in a foot note to a wiki/permies thread on 'non English translations of the book'.   Ether official or volunteer versions might be great.   Hell give it to a 3 year french class as a project.    It would also give an opportunity to gauge want for such a thing.  


 
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Mike Jay wrote:I think I sense an opportunity to translate.  K, I suspect Paul's answer to your question is the PEP philosophy, bootcamp, deep roots and ant programs at Wheaton Lab.  They are methods for someone with minimal capital to learn the skills and get the land they need to live the dream.  They are somewhat limited to his site in Montana but the idea of them could be very transferable.  

So his question back to you is if those programs should be included in the book.  



It'd be nice is something could be, however abbreviated. The book's a starting point, right? So that's another point to start someone thinking.
 
Shawn Klassen-Koop
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The campaign has now been submitted to Kickstarter for official review!
 
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Woohooooooo!!!
 
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The kickstarter has been officially approved.
 
paul wheaton
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Due to suggestions in this thread, the following was added to the bottom of chapter 10:

A Few Experiments Being Conducted on Human Beings

As I am writing this, I am currently conducting four experiments that have active participants. I’ll need a few years of documented results before these ideas can have a book of their own and then they can be expanded to work on thousands of properties:

Ant Village: Rent a Gert-sized plot with low annual rent and strict permaculture standards.

Deep roots: low lifetime rent on a Gert-sized plot.

The Permaculture Bootcamp: Learn permaculture through a lot of hard work in exchange for an Ant Village package or a Deep Roots package.

PEP: A huge list of experiences, most of which you can do at home. Document and prove your accomplishments online using your cell phone. People are looking to will their land to folks with enough experience.

 
Dave Burton
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paul wheaton wrote:The kickstarter has been officially approved.



Ermahgerd!!! When's this going live???
 
paul wheaton
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Dave Burton wrote:Ermahgerd!!! When's this going live???




here is the todo list:

 - finish appendix B
 - last pass through all chapter notes (about 22 chapters to go)
 - create isbn and copyright page
 - have banners ready (done!)
 - finalize shipping costs stuff so we have the right number in the kickstarter (done!)
 - put together something that will be good enough as a media kit (tracy is on it!)
 - get the full description and tags ready for when the video goes up on youtube
 - finish getting all the earlybird stuff set up (done!)
 - get the PEP ebook ready
 - finish 3 microdocs from last kickstarter (I worked on this today!)

 
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So Paul, do you have like any wild guess as to when the items that are not yet marked as done! will be marked as done! and this will go live?  We have been on the edge of our seats for weeks now.  ;-)
 
paul wheaton
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I think that if everything else in our lives worked perfectly, and we worked perfectly, it would be about four days.  

Today I need to manage the bootcamp for two hours.   And then at 3:30 I need to drive jocelyn into missoula.  I meet with shawn twice almost every day to work on all of this.   Today we meet at 8am for two hours and again at 2:30pm for one hour.  I have another 1 hour meeting about all this at 1pm.  I can tell you that I think the three microdocs have a lot of potential.  And I can tell you that the pass through on the chapters knocked out the chapters with the biggest notes first.  But I do know that there is one chapter that is going to need more changes that is on the "todo" list.  

All of the PEP sand badges and BBs need to be all done and mashed into an ebook before the kickstarter begins.  It looks like there are heaps of people helping with that!

Appendix B is going to take some serious work.

For a long list of reasons I wish to start the kickstarter immediately.   At the same time, I have two huge things that compel me to wait:

  - obligation is poison.   If we get the kickstarter done and we have a lot of this work to do, that work is poison to me.  I have to make sure all of this stuff is done before the kickstarter begins.  It's how I'm wired.

  - The video says that the book is done.  It is done now.   And it will be even more done when all of the suggestions have been carefully considered.  And Shawn and I have done every spec of polish that is possible.  And then, if we get funded early, the formal editing step can happen during the kickstarter.  So the whole process of getting the books to everybody after the kickstarter will go about three weeks faster.   And it is super important to me to be timely with this sort of thing.


I get by with a little help from my friends

Look at all the people throwing their shoulder in for the PEP stuff.  For a lot of these things, different people are standing up and helping out.  This community that I am a part of is magnificent.   Hell, Shawn came to me and offered to help with this book because he listened to my podcasts which I made available to the world for free.  Most of the world seems like such a gray, commercial wasteland of fashion magazines, beer ads and mindless banality.  But the ride with this community is magnificent!  The kickstarter is going to be fun.



 
paul wheaton
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get the full description and tags ready for when the video goes up on youtube  



Anybody wanna take a stab at this one?
 
You ridiculous clown, did you think you could get away with it? This is my favorite tiny ad!
Food Forest Card Game - Game Forum
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