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Getting ready for the Better World Book kickstarter - April 2019

 
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I originally voted for #2 but then voted for #3 after reading Paul's comment. Three is more eye catching.  I liked two due to hammock but was very busy thumbnail. Didn't want to down vote two so left as is.
 
master steward
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Questions:

1. what are most of the Kickstarter images like right now?  If they are colourful, then go with less colour, or mostly white, then go with more colour.  It might help you stand out more.
2. with the apple, I feel the book is lost in the background.  Would it be possible to have the apple one with the apple and the book very vibrant, but the background less so, especially behind the book?

Observation: love them all.  Brilliant work.

 
pollinator
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I voted for #2.  I feel like graphically it's the superior one with all the elements visually working together the best.  I especially like how the lines of the hammock create a visual vector to bring one's attention back to the book.  The white text on a green background also gives better emphasis to the "Change the world in your backyard" line than the other two versions.  At the same time it nicely caps off the image preventing the eye from drifting up and away.

In the thumbnail versions I must admit that #1 is a bit stronger, being easier to read all the elements.  Where as #2 in the thumbnail version is more difficult to asses what's going on, yet the attention focusing line of the hammock is still strong.  With version #3 my thoughts are that the various elements aren't visually unified at all.  It's graphically the weakest, though I must admit that the color of the apple photo does make it stand out.  I just don't think I like how it stands out.

These are all just my opinions.  Your's may, of course, vary.  :)
 
pollinator
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I love that pic #2.  Made me instantly smile when I saw it and since I like it best, that's what i voted for.  However, depending on the audience, 3 might be more eye-catching (as others said).  This reminds me of the "got dirt?" type meme and which pic to put with it.  Is it the people who are already sold on permies or your average casual browser, etc.?
 
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In thumbnail size, the apple draws the eye much better than the others. While that could mean overshadowing the book a bit, anyone who actually reads the info will know you're not doing a Kickstarter to sell apples.

In full size I like the food forest best. The hammock is cute but that one is too busy for my eyes (but to be fair I've got a migraine and shouldn't even be on the computer...bad me).

Would love to see the food forest with a bit more color to it, not necessarily full color, but maybe the drawings in green to go with the book cover.
 
steward
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I voted the same as Nicole, for the same reason. Color grabs the eye better than line art.
 
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I'm voting #3 (the one with an apple), because it draws the eye the most with its color.
 
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I really can't wait for the launch of this.  I'm already thinking of guerilla distribution.  I like the apple choice for the thumbnail the best.

Best,
J.
 
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I vote for No. 3.  All the images are great,especially like No. 1, but since most would see them in a thumbnail simple and bright will be more catching.  I do hope the other two are in the book somewhere.    
 
Lyda Eagle
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Shawn Klassen-Koop wrote:We are planning to offer kickbacks to people who promote the kickstarter. This is open to anyone who wants in. If you let us know that you are interested, we'll set up some spiffy links and send them to you once the kickstarter is live. If someone supports after clicking those links, then we'll send you a cut.

Below is what we are thinking of offering. The idea is to double incentivize extra support - more money from more backers and more money per backer.

In the past people have asked for a link and then only had 1 supporter - they were giving themselves a discount. So... If you bring in 2 or more supporters:



I would like to help promote the kickstarter. Not sure how much I could really do, since I live like a recluse:-),  but I know I would be posting it on FB and talking about it anyway. I will do all I can. I think this is a great idea and long overdue. I have been looking for something like this for a long time. So I am sure other are too.

 
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I agree that image 2 seems busy to me. Image one appealed because it's a good representation of what even an average Joe can do in their own front or back yard. But when I scrolled down to image 3, it certainly pops out because of its colour. However, that just made me think, is it possible to add a little colour to image 1? I'm thinking specifically, some ripe plums on the tree (in my area they're easier to grow - maybe peaches would appeal to inhabitants of the lower US states), something like blueberries on one or two shrubs and yellow on the two sunflower-ish things. I think food will help make the book appeal to people.
So far, I haven't voted - not enough tea in me to make such a challenging decision.   ;-)
 
master steward
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praise my budget!  praise it!
pie-chart-better-world.png
[Thumbnail for pie-chart-better-world.png]
 
pollinator
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Nicole Alderman wrote:I like the food forest one (#1) the best, but I voted for the apple one (#3) because I'm thinking that one catches the eye better and might appeal to a broader audience.



And it is much better as a thumbnail, because it is larger and easier to see, what is going on.
 
Lyda Eagle
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paul wheaton wrote:praise my budget!  praise it!

  ALL PRAISE be   to the  PAUL WHEATON PIE CHART  budget of monies !!!  ;-)    
oops   I mean  
Paul's PROFESSIONAL pie chart of AWESOMENESS budget of monies !!
 
Molly Kay
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paul wheaton wrote:praise my budget!  praise it!



I hereby praise the budget. :D
 
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r ranson wrote:Outside permies, I know about 2 people who would be interested in those, and maybe another four who wouldn't but I would give it to anyway.

But I'm practising to become a hermit.  I don't know many people.  I'm probably not the target audience.



Learning about this book and the consultative process of developing a kickstarter has been fascinating.  I want to buy the physical book, or contribute to the kickstarter to get it, or whatever.  As to practicing to being a hermit:  me too, except except except.….it is so important to reach out and connect with others.  To realize and then act as if we are all one human family.  To learn from others in this family, and to share the unique insights with others.  

Hannah
 
steward
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I like the hammock one the best, but picked the apple because it looks better as a thumbnail.
 
pollinator
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I found #1 piqued my curiosity about all the plants...I'd want more info... and #2 wasn't a clear enough message (I'm lazy and untidy, too, but it doesn't help me much ;), and #3 was a tad 'plain jane' for me.  But I'm weird : )
 
gardener
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We have decided to go with a modified version of #3!
BWB-kickstarter-cover-image-FINAL.jpg
[Thumbnail for BWB-kickstarter-cover-image-FINAL.jpg]
 
Shawn Klassen-Koop
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Thumbnail version.

 
master steward
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I like that version a lot!

I have a bit of trouble reading the white text against the shiny apple.  Might another color make it stand out more?  Probably not or you'd've already done it...
 
Molly Kay
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Luxuriant environmentalism seems...kind of long. Short and sweet might work better, but is there a shorter way to say that and still convey the message?

Just throwing out random (and probably terrible ideas) here...

Armchair world-saving
Low energy luxury
Be a hammock hero (okay that's more an image 2 idea)

I don't know. Luxuriant makes me think of shampoo and hair color commercials, but that could be just me.

I like the way it looks with the book tilted like that.
 
Mike Jay
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I like the sofa in combination with "luxuriant".  That gives me a feeling of cozy laziness.  Kind of like a hammock for cold climates.
 
Dave Burton
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Just saw the latest draft! I'm loving the in-book hyperlinks between chapters! And I'm digging the reformatting of the table of contents! It's very pleasing to see how bold and regular text is being used!
 
Molly Kay
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Mike Jay wrote:I like the sofa in combination with "luxuriant".  That gives me a feeling of cozy laziness.  Kind of like a hammock for cold climates.



Hadn't thought of that. Good point.

Thought it was a chair.
 
paul wheaton
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Molly Kay wrote:Thought it was a chair.



I always thought it was an excellent couch image.   Now that you said that, I can't stop seeing a chair!

I have requested a larger couch!

 
Mike Jay
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Maybe it's a love seat?  Snuggly place for two to save the world together.  Awwwwww
 
Molly Kay
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paul wheaton wrote:

Molly Kay wrote:Thought it was a chair.



I always thought it was an excellent couch image.   Now that you said that, I can't stop seeing a chair!

I have requested a larger couch!



Sorry about that. My bad deed for the day I guess. LOL
 
Molly Kay
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Mike Jay wrote:Maybe it's a love seat?  Snuggly place for two to save the world together.  Awwwwww



You know, some people figures would give it scale. Love the world, love each other, love your sofa.
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Hi,

 I am just wondering why Paul is twice as expensive as Shawn to the tune of $5000. It would help me if I were wanting to donate that much money to know why...
 
paul wheaton
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Better price per pound?

If you don't know, then I think you should definitely pick Shawn!

 
Brooke Nebergall
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LOL

I am thinking the people who are looking at the Kickstarter might want to know. It really wasn't about me.
 
r ranson
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Shawn Klassen-Koop wrote:Thumbnail version.



Ah, the book is bigger.  Yes!  Stands out much better than the earlier apple version.  
 
Lyda Eagle
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paul wheaton wrote:

Molly Kay wrote:Thought it was a chair.



I always thought it was an excellent couch image.   Now that you said that, I can't stop seeing a chair!

I have requested a larger couch!


If you turn the couch/chair/loveseat upside down it looks like a smiley face, kinda like a frogs face or a hippo .....  :-)
 
Molly Kay
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Lyda Eagle wrote:

paul wheaton wrote:

Molly Kay wrote:Thought it was a chair.



I always thought it was an excellent couch image.   Now that you said that, I can't stop seeing a chair!

I have requested a larger couch!


If you turn the couch/chair/loveseat upside down it looks like a smiley face, kinda like a frogs face or a hippo .....  :-)



You're right! At first I thought hippo but I can see frog too. Good thing I have a laptop or I might have hurt myself. :)
 
paul wheaton
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We have started to create the page at kickstarter - once we have it polished a bit, we will share a preview link here.

We have a handful of people that have early access to the book with the idea that they can give us feedback.   We want to make sure that the book is super polished and pretty perfect before we launch the kickstarter - so we have been processing suggestions.

There are a few things I have not finished with the rocket oven kickstarter.   There are three microdocs and Dan and I have been working on those the last several weeks, and the "cool thanks".  Tracy has made a cool image for that.  I hope to have that all wrapped up in the next three or four days.

And then there is the PEP stuff.  We want to offer a PEP eBook at the $5 level for this kickstarter.   Writing that is taking about ten times longer than I thought it would.   Shawn and I decided that we would call it a draft and good enough for the kickstarter rewards once all the aspects have at least "sand badge" complete (although we already have all of the badges for about half).  But we could use some help with the brainstorming for the last badges!

What am I forgetting?  What are the things I need to be doing about now?  
 
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After listening to the Otis podcast I was ready to rush over and throw money at the book kickstarter which I thought would be live!  

 
Shawn Klassen-Koop
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Tyler Ludens wrote:After listening to the Otis podcast I was ready to rush over and throw money at the book kickstarter which I thought would be live!  



A few things happened:

1. The podcast team is amazing and they got it out super fast!
2. We've had a ton of amazing feedback pouring in from a bunch of different authors, influencers, and other people who have read an advanced preview of our book. We wish to implement all of the suggestions that we like before we start the kickstarter - so that the manuscript is ready to send to the editor if we reach our funding goal. For a while it seemed like we had implemented a good chunk of it, and then we got about 10 more responses full of things to consider. It's taking us a bit longer, but I think the extra polish is well worth the effort!
 
paul wheaton
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The funny thing is that I sent it to a bunch of people and got a little feedback.   And I thought that I want a lot more feedback!  And then I started remembering a lot of authors I know that I didn't remember on the first round.   And Willie Smits!  I sent a copy to Willie Smits.  And my cousin the writer.  And ...  lots of writers.  And then there wasn't much feedback, so I sent it to more people and more people.  

And then they sent feedback.   A lot of really good feeback.   From a lot of people.  And then a lot more.  And then more.

This morning we processed a LOT of feedback.


About the wheaton eco scale:

I think you should put the summary of this section in the beginning, not the end. I was a little confused on what the 'carzy' was all about. I like the scale, just explain it more.




The first paragraph for that chapter was:

Every person who reads this book will be at a different point on the
journey towards ecological awesomeness. Talking to others about their
journey can be inspiring, humbling, annoying, or infuriating. In order
to help you understand your relationship to others on this path, I
came up with the Wheaton Eco Scale. I encourage you to make up scales
too. It’s fun!



And after a lot of discussion with shawn, I decided to add a new paragraph just before that one:

Ten years ago a newspaper columnist quit her “trying to be green”
column after one year. Readers would write in, telling her what to put
in the column. Eventually those messages came with the words “or
else.” She decided to end the column after receiving death threats
from several readers. To respond to this travesty, I needed this
scale.  Since its creation, this scale has been handy for hundreds of
things.



I feel like this is now one of the most important paragraphs in the whole book.  It points out how passionate people are about their brand of "green".  Or even more, how passionate people can be that all other people on the planet are not allowed to live their life their way, but all people everywhere MUST live their lives THE ONLY way.  Or else.    And the scale gives the reader the tools to:

   a:  recognize this "obey or else" within themselves, and

   b:  how to share information in such a way that works better

So without feedback, I never would have added such an excellent bit.      


Shawn is concerned that new paragraph does not flow well into the second paragraph.   Ideas?
 
David Huang
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For what it's worth here is my edit of the two paragraphs to make a better flow.

"Ten years ago a newspaper columnist quit her “trying to be green”
column after one year. Readers would write in, telling her what to put
in the column. Eventually those messages came with the words “or
else.” She decided to end the column after receiving death threats
from several readers. To respond to this travesty, I needed the Wheaton Eco Scale.

Because every person who reads this book will be at a different point on the
journey towards ecological awesomeness talking to others about their
journey can be inspiring, humbling, annoying, or infuriating. In order
to help you understand your relationship to others on this path, I
came up with this scale.  If you don't agree with it I encourage you to make up your scales
instead. It’s fun!  Since it's creation, the Wheaton Eco Scale has been handy for hundreds of things."

I might consider dropping the part about the scale being handy for hundreds of things.  In my reedit I moved it to the end of the two paragraphs as I feel like it's a separate element that breaks the flow of the general idea when placed in the middle.  I'm not sure that part is needed, based just on what I'm reading in these two paragraphs.  I suspect its usefulness will become self evident through the course of the book.
 
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