Just trying to be realistic, here, and share some of my experience.
Vickie, the most important thing in selling anything, not to mention vegetables, is:
1. Who your customers will be.
It doesn't matter how beautiful and perfect your vegetables are if people won't buy them because of what they are looking for might not be what you think it is. What cultures do they come from so what are they likely to want to buy? How much of a gardening community do you live in, so is a big percentage of people already gardeners growing their own basics, who wouldn't buy everyday produce?
2. Will they only buy organic food and are you willing to go through the process of becoming certified? It's an expensive process, bookkeeping and unannounced inspections of those
books, very detail recordkeeping.
3. What are the requirements of the
local farmers' market? They probably already have people selling all the basics, and what they want are not more of the same kind of food, but something different. They may not even accept people who just have the regular things, regardless of how big and beautiful they may be. Will you have to go to different farmers' markets because each one is only one day? All that work for one day a week selling? Do the math, how many heads of lettuce and pounds of tomatoes makes that profitable? How many hours of just driving back and forth, will you have to add to that workload, when you know you
should be transplanting, picking, keeping the birds off things, stopping the deer/foxes/ravens/rabbits from raiding things. How many miles/gas/brakes/tires, etc., are you funding by selling vegetables?
4. What kind of winters do you have, and what are the months that the farmers' market operates? Vegetables we grew to sell had to be started in January, under expensive grow
lights in expensive greenhouses, but we didn't get any money until the end of May, beginning of June, so that's 5-6 months of work (300 tomato plants, 1/2 acre of pumpkin/squash, 80-foot greenhouse with beans, cukes, cabbages, etc.) with no income, and you get to charge $1 a head for lettuce? Not much a pound for tomatoes, which probably won't be ready before July anyway. Even our over-wintering tomato plants don't have tomatoes earlier than the transplants.
5. Watering heavily two days before, and the morning of picking, then picking the evening before in the dark when it's cold, making sure everything is packed up the night before and in the truck, because you have to leave in the dark hours of the AM to get to the farmers' market very early, and leave often 45-mins to an hour to set up (
canopy, tables, chairs, scales, bags, labels, recipes, etc.) and look as appealing as possible so you'll stand out from the other sellers. Or you could get up at 3:00 AM and start picking, but a lot of things need to be in water for a few hours to hold their firm leafy shape because they aren't in water on the tables, and the tables at some point will have sun on them. Nobody buys wilted vegetables.
6. It always surprised me that the majority of people where we are do not eat a lot of vegetables. They give it lip service, and they buy eggs and
honey and tomatoes. I gave up growing anything unusual, even if I promoted it with recipes, because people just wouldn't try new things. A few will, but they weren't enough to fund the operation.
7. Mother Nature is a cruel co-worker. She doesn't care how hard you work, she will throw rough winters, rodents, sunless overcast days, droughts, leaf diseases inside greenhouses, birds inside greenhouses, at you without a second glance. You will be driving with everything you've worked for in the rain, sometimes freezing cold especially in the spring and fall times (October short days have chilly nights, and working at a farmers' market goes until late that day because when you get back you have all that unpacking, refrigerating, sorting, organizing to do still. You will be sitting at a table in the out-of-doors wind/rain/heat/cold, and when the conditions are not really great not many people go to the farmers' market. You'll need a safe and reliable vehicle that will get you where you are going on time and without any stress of whether it will make it or not, or use a lot of gas doing it.
It takes at least 5 years to establish a clientele who will be loyal to you, and even then if there's lots of competition they may not spend as much money with you. People move often enough so some of those customers will disappear, some will just not want to face the kind of weather you will have to face each week and not show up. So you'll be 70 when things start to level out a little bit. Your husband will be how old, and will be further down the road of disability?
We stopped because we actually had a couple episodes of vandalism, where it had never happened before, and hasn't happened since. These days everything is internet, selfies, social media saying good things and bad things. Having a thick skin to deal with that, spend time trying to calm away a nasty posting, bad press is important. You should have a website with your locations of the markets you sell at and when, so you'll need to update it weekly as many days before you go to the market so people can plan to be there.
We had the honey stolen, and some dicey strangers show up while we sat there with lots of cash in our pockets. I was tired of the relentless deadlines. Vegetables weren't nice things to grow and cook anymore, they were a commodity that needed to be perfect, big, impressive, fancy....
It all looks very cozy and sweet while walking along as a customer in a farmers' market, but being a grower/seller is a very demanding job all year 'round. When I was 35 it was an exciting adventure. It wasn't my only job and it took at lot to get me down. By the time I got to 60 I had had enough of that kind of unknown each week. I'm in good physical shape, so that wasn't even an issue, but it will eventually become an issue. Will things be ready on exactly Wednesday when the market is, or will everything really be better Friday when there's nowhere to sell? It was so disappointing to have some beautiful new veggies come ripe exactly on time to display beautifully, but it rained and very few people showed up to buy the stuff.
But, if all of this seems like an adventure, then it's worth a try :-)