We fitted all our windows with sun-protection film. Not as natural as chalk paint but you can leave it up all year round and it's surprisingly effective. During the day, you can see out through it perfectly but people can't look in as it's mirrored. During the night, if you have the light on inside, it's the other way around so bear that in mind if you have neighbours!
Image from
temu
It claims to filter out 90% UV, 89% IR but only 20% of the visible light.
I'm not sure it's quite that effective but it certainly helps and is very affordable. I think ours has been up a couple of years now and looks as good as new, except for the bit near the cooker where it's been splashed with hot fat, but that's hardly surprising.
We also extended the roof when we changed it so that the south-facing windows are shaded from the sun during the hottest months of the year. The only problem window now is the west-facing bedroom window but pulling the blind down during the late afternoon seems to help with that.