building a kickstarter - rocket mass heater jamboree movie

possible blurb fodder:


heat your home, cleanly, with yard waste

Are shopping lists included w/the drawings?  Maybe a digital shopping list w/Amazon (or seller of choice) affiliate links so that monetization can continue?  Including links to resources for more info?
Once upon a time I had a shopping list for all the stuff for building (fire bricks, etc) but lost it.  Ditto for all the stuff I was going to read & view.  Tragically, I failed to put either list where I could find it again.  
Add that PDF at the $1 level to continue to monetize and provide valuable resources for absent-minded or unorganized people :-0)

My husband just brought up an idea if it is not available on DVD would it at least be downloadable? Maybe we can burn our own DVD or put on Thumb drive. That way we can use it when the internet isn't working or take it out on the property while we are building in case we need to refresh our memories on whichever idea we are working with.

Vickey McDonald wrote:My husband just brought up an idea if it is not available on DVD would it at least be downloadable? Maybe we can burn our own DVD or put on Thumb drive. That way we can use it when the internet isn't working or take it out on the property while we are building in case we need to refresh our memories on whichever idea we are working with.

Here are the plans

$1 THANKS
      - includes a new eBook on RMH riser designs
$5 CANDY
$10 MOVIE streaming
$20 TINY-DOWNLOAD
$40 HD-DOWNLOAD
$65 PLANS
       - includes 3-d plans of several of the creations
$100 FULL-EVENT
         - name in the movie
         + 10 hours of video from the event
$400 PYRONAUT
$1000 ASSOCIATE PRODUCER
$2000 EXECUTIVE PRODUCER
$3000 SUPREME EXECUTIVE PRODUCER

So, yes!  A couple of download options.

Thank you Paul. Sorry I missed that. He caught me while baking and I didn't even think about it.

paul wheaton wrote:

Vickey McDonald wrote:My husband just brought up an idea if it is not available on DVD would it at least be downloadable? Maybe we can burn our own DVD or put on Thumb drive. That way we can use it when the internet isn't working or take it out on the property while we are building in case we need to refresh our memories on whichever idea we are working with.

Here are the plans

$1 THANKS
      - includes a new eBook on RMH riser designs
$5 CANDY
$10 MOVIE streaming
$20 TINY-DOWNLOAD
$40 HD-DOWNLOAD
$65 PLANS
       - includes 3-d plans of several of the creations
$100 FULL-EVENT
         - name in the movie
         + 10 hours of video from the event
$400 PYRONAUT
$1000 ASSOCIATE PRODUCER
$2000 EXECUTIVE PRODUCER
$3000 SUPREME EXECUTIVE PRODUCER

So, yes!  A couple of download options.

paul wheaton wrote:Kickstarter Title:

We need about 30 or 40 crappy titles to get started in figuring out the good title.  


Heat With a Negative Carbon Footprint - RMHJ Movie

Rocket Mass Heater Jamboree Movie

Environmental Bliss through Home Heat Choices

??

Crappy title Attempts:

Rocket Mass Heaters: Earth-friendly home heaters

Easy on you wallet and the Planet: Rocket Mass heaters

Rocket Mass Heater: Clean, efficient, heat for your home!

Heat you home for less while reducing your carbon footprint

Rocket Mass Heaters: Innovations in efficient wood heat

Rocket Mass Heaters: DIY earth friendly home heaters

Title:
Rocket Mass Heaters: Proven Low Tech for Home Heat

Blurb:
Fuel Independence, Luxuriant Environmentalism, and the Quest for a Carbon Negative Future

Rocket Mass Heater Movie: Free Earth-friendly heat

paul wheaton wrote:

Joshua Myrvaagnes wrote: I'm more interested in the book than this movie.

The full rmh book is still a good year away.  Maybe less.  Maybe more.  But this kickstarter will offer about 30 pages from that book - just on riser stuff.

I agree, I'm really not interested in the movie. However, I am confused. I thought the kick starter was for the book, not just an excerpt of it. I would support the kick starter for the excerpt but at a lower level. I guess that's why your levels were only $1 and $5.

Heat your home, not earth's dome.

I don't think the current Kickstarter video would interest anyone who doesn't know what a rocket mass heater is.

You might consider a line at the top that's more conversational: "What if you could build the world's most efficient wood-burning heater with TK$ worth of stuff you can buy at any hardware store?"

"It's called a rocket mass heater, and it can keep your home toasty all winter with the kind of scraps you'd use for kindling."

Rocket Mass Heaters - Keep your home warm with a few sticks or branches a day.

If you include the rocket stoves:

Rocket Mass Heaters and stoves - Keep your home warm and/or cook with a few sticks or branches a day.

Heading and blurb suggestion:

-------------
Possible!
Reduce your carbon footprint and increase your luxury

Easy Rocket Mass Technology to reduce your wood usage by 1/10th
---------------------
Possible!
Reduce your carbon footprint and increase your luxury

The easy way to become a rocket scientist and use 1/10th of your resources.
---------------------

A first approach for the KS image:

Working on other approaches and options :)

Option 2:

Andrés Bernal wrote:Option 2:

I like this more

A different style:

Title:
Rocket Mass Heater Movie: Better Heat for a Better World

Blurb:
The healthy, Earth-friendly wood stove that can heat your home with very little wood, sequestering carbon while increasing luxury.

daniel thomas allen wrote:I don't think the current Kickstarter video would interest anyone who doesn't know what a rocket mass heater is.

You might consider a line at the top that's more conversational: "What if you could build the world's most efficient wood-burning heater with TK$ worth of stuff you can buy at any hardware store?"

"It's called a rocket mass heater, and it can keep your home toasty all winter with the kind of scraps you'd use for kindling."

I think THAT is the key.  Our peeps are already gonna know about rocket mass heaters.  So maybe our title and blurb need to focus on words for people that are not familiar with this path.

Maybe in "the story" we need to embed these two videos:

What is a rocket mass heater


How is a rocket mass heater so efficient?

Title:  a movie about free, earth-friendly heat

Blurb:  Some call it "carbon neutral" and others call it "carbon negative". Heat your home with yard waste and cardboard while reducing global problems



I like "earth friendly"

We need to make sure we mention "movie" in the title.

Reflecting the need to intruduce RMH to the unfamiliar, maybe something like:

Carbon Neutral Heat for a  Better World: the Rocket Mass Heater Movie

Meet the healthy, Earth-friendly wood stove that can heat your home with little wood, sequestering carbon while increasing luxury.

paul wheaton wrote:Title:  a movie about free, earth-friendly heat

Blurb:  Some call it "carbon neutral" and others call it "carbon negative". Heat your home with yard waste and cardboard while reducing global problems



I like "earth friendly"

We need to make sure we mention "movie" in the title.

I think this is better than what I posted above - reads better, more inviting, but the same overall message.

If the title and blurb don't say "rocket mass heater" then we can get to that in the story.

We seem to be heading in this general direction:
Inviting a new and broader audience.
We are gravitating towards phrases including "earth-friendly," "carbon neutral"


Here are some current working ideas:


Title:
Rocket Mass Heater Movie: Better Heat for a Better World

Blurb:
The healthy, Earth-friendly wood stove that can heat your home with very little wood, sequestering carbon while increasing luxury.



Title:
Rocket Mass Heaters: Proven Low Tech for Home Heat

Blurb:
Fuel Independence, Luxuriant Environmentalism, and the Quest for a Carbon Negative Future



Title:  
a movie about free, earth-friendly heat

Blurb:  
Some call it "carbon neutral" and others call it "carbon negative". Heat your home with yard waste and cardboard while reducing global problems



Title:
Carbon Neutral Heat for a  Better World: the Rocket Mass Heater Movie

Blurb:
Meet the healthy, Earth-friendly wood stove that can heat your home with little wood, sequestering carbon while increasing luxury.


Here is all the early fodder:
Early title fodder:
Heat With a Negative Carbon Footprint - RMHJ Movie
Rocket Mass Heater Jamboree Movie
Environmental Bliss through Home Heat Choices
Rocket Mass Heaters: Earth-friendly home heaters
Easy on you wallet and the Planet: Rocket Mass heaters
Rocket Mass Heater: Clean, efficient heat for your home!
Heat you home for less while reducing your carbon footprint
Rocket Mass Heaters: Innovations in efficient wood heat
Rocket Mass Heaters: DIY earth friendly home heaters

Early blurb fodder:
12 Rocket Mass Heater Projects.  Standard builds plus several innovations.  Heat your home for free in a way that is better for the environment than natural gas or electric.
12 innovative, earth-friendly, build-it-yourself projects to heat your home, water, and food, with wood from right near your home
What if you could build the world's most efficient wood-burning heater with TK$ worth of stuff you can buy at any hardware store?
It's called a rocket mass heater, and it can keep your home toasty all winter with the kind of scraps you'd use for kindling.
Rocket Mass Heaters - Keep your home warm with a few sticks or branches a day.
Rocket Mass Heaters and stoves - Keep your home warm and/or cook with a few sticks or branches a day.

Early combo fodder:
T: Reduce your carbon footprint and increase your luxury
B: Easy Rocket Mass Technology to reduce your wood usage by 1/10th

T: Reduce your carbon footprint and increase your luxury
B: The easy way to become a rocket scientist and use 1/10th of your resources.

After reading through all the idea, I am grooving on my own the most so far.  

Click on the thumbs up for this post if you think that this is "best"

Title:  a movie about free, earth-friendly heat

Blurb: Some call it "carbon neutral" and others call it "carbon negative". Heat your home with yard waste and cardboard while reducing global problems

Andres,

Can we try this image with the text "free, earth friendly heat"




??

Title:  a movie about free, earth-friendly heat

Blurb: Some call it "carbon neutral" and others call it "carbon negative". Heat your home with yard waste and cardboard while reducing global problems

I like it the best.  

But I'd like to pick it apart, play devil's advocate.

"yard waste" may lack appeal.  Even the word "waste" may have a negative psychological impact.

"cardboard" also may lack appeal.

I may be wrong, but neither of these images make people wanna stand up and say "ooh!  memememmeme! yard waste and cardboard!!!"  They might make people think of chores.  And work, and clutter.

Are the other terms with more positive associations?

We are limited on real estate.

For "yard waste" I typically prefer "the twigs and branches that naturally fall of the trees in your yard"

I suppose for "cardboard" we could say "burnable bits that were headed for the landfill"

instead of yard waste -

"free woody bits"

or

"windfallen branches"


So maybe something like:

"Some call it "carbon neutral" and others call it "carbon negative". Heat your home with free wood and paper while reducing global problems"  

Then it can be defined in the story.

Again, I'm being picky, and I may be wrong, so take it or leave it.

After being through a kickstarter with you, I'm not sure which to recommend (14 or 30).  The lull sucks.  Pushing the rock up hill for 30 days sucks.  Pledges came in during the lull though.  And more people heard about it over the longer time span.

I want you to get to the energy the BWB kickstarter had.  Maybe the SKIP kickstarter had similar energy as the stretch goals kept falling but I couldn't tell from the inside.

I guess I'd lean towards 14 days.  Making that clear to the viewers might further speed up their pledging.

Banging through the stretch goals every 5k was great and having them start early also helped get the rewards piling on sooner.

Emphasizing that the rewards are all new items would also help.  In the past I think I assumed that I already had lots of the things when I probably didn't.

paul wheaton wrote:Andres,
Can we try this image with the text "free, earth friendly heat"
??

Yes!

Here are two versions with this text:

updated vid



Andres says

This one is missing the previous kickstarter image (I made a one cartoony but it looked off so I’m doing a 3d shelf with books and dvds mock-ups that will look real nice. In you r first live shot you can see the text integration with the shots. I’m adding more for the rest of the shots as they take a bit to track.

So everything up to 0:06 will get replaced with something showing off the previous kickstarters

my notes on this version:

0:28 one of your fancy pointers to the book "what a damn good book!"

0:18 blacker smoke from those smoke stacks filling up the top of the screen?  More dead fish?  Any other ideas?

0:32 I like the planet thing with the wordy bits.  Maybe we start a bit closer on the planet and as we constantly zoom away, we see seven or eight more lists of wordy bits surrounding the planet.  I wonder if one phrase can be "are natural gas leaks worse than all CO2 issues?"   .... another "coal plants pumping mercury into the atmosphere"   ...  i think the energy based war thing should be the smallest


0:46 i see the text snap in

0:50  i thought you were gonna use your fancy pointers?


1:12  ooooooooooo! The 3d model stuff is super fancy!

maybe this



But without the text at the top.   And the text at the bottom gets nudged down a pinch.

Beau Davidson wrote:So maybe something like:

"Some call it "carbon neutral" and others call it "carbon negative". Heat your home with free wood and paper while reducing global problems"  

I think the upside of saying "yard waste" is exactly your concern:   "eeeewwwww ... waste?!?!"  So people are thinking "yuck", but we are gonna heat the home with something they already have and wanna get rid of.

"Cardboard" is a reflection of our modern stuff about packages from amazon and the like.

Mike Haasl wrote:After being through a kickstarter with you, I'm not sure which to recommend (14 or 30).  The lull sucks.  Pushing the rock up hill for 30 days sucks.  Pledges came in during the lull though.  And more people heard about it over the longer time span.

I want you to get to the energy the BWB kickstarter had.  Maybe the SKIP kickstarter had similar energy as the stretch goals kept falling but I couldn't tell from the inside.

I guess I'd lean towards 14 days.  Making that clear to the viewers might further speed up their pledging.

Banging through the stretch goals every 5k was great and having them start early also helped get the rewards piling on sooner.

Emphasizing that the rewards are all new items would also help.  In the past I think I assumed that I already had lots of the things when I probably didn't.

Wanna help us with this one too?  I'll give ya access.  :)

Good point on mentioning "all new!"

paul wheaton wrote:

Beau Davidson wrote:So maybe something like:

"Some call it "carbon neutral" and others call it "carbon negative". Heat your home with free wood and paper while reducing global problems"  

I think the upside of saying "yard waste" is exactly your concern:   "eeeewwwww ... waste?!?!"  So people are thinking "yuck", but we are gonna heat the home with something they already have and wanna get rid of.

"Cardboard" is a reflection of our modern stuff about packages from amazon and the like.

I hear you, and I think your point is a good one.  Add to that, "yard waste" wins in clarity, and economy of language.  

I do, however think that negativity bias is in play, and there may be an undesirable subconscious psychological effect.

paul wheaton wrote:Here is the first draft for a kickstarter movie

My notes:
In general the first half of the video is promoting RMHs as the solution to a lot of world problems.  Maybe I'm wrong but I don't think the movie is about promoting and proving the awesomeness of RMHs.  I believe it's a movie about awesome experimentation and where the technology is headed.  So it sounds like it will be a documentary of scientific exploration.  

0:00 The cartoon Paul doesn't look right.  I think overalls usually drape more in the front so it doesn't highlight your crotch as much.
0:06  Seems too wishy washy "Possibly the most powerful solution to many problems today".  How about "The best single solution to addressing climate change"?  Or something a bit more compelling like that.
0:28  Would be nice to see the cold snow in the window while she's reading.  Why's the couch crooked (higher on the right)?  Could we add other indications of comfort...  Sleeping dog or cat?  Tea kettle on the barrel?
0:45  Not sure if the people watching this will believe the only barrier is knowledge.  
1:48  Black and white words on the sign are bumping into one another

paul wheaton wrote:
But without the text at the top.   And the text at the bottom gets nudged down a pinch.

Regarding imagery in the video . . . .

There is an interesting study on matching image to a message to maximize behavioral change. The study pertains to affecting behavioral change regarding plastic waste, but I think the findings are relevant here.

It makes me think that a smokestack image should be coupled with the "why" RMH message, and a "victim" image (like hot planet or coughing person) should be coupled with the "how" RMH message.

The abstract says:

This research investigates the role of emotion and message framing in stemming plastic consumption.
Across three experimental studies examining consumer intentions, participation, and product choice, this
research demonstrates that an image depicting plastic waste (vs. victims of plastic waste) elicits disgust
(vs. sadness). Building on construal level theory, we show that an image of plastic waste is more effective
in encouraging consumers to reduce their plastic consumption when combined with a “why” message
(e.g., reasons to reduce plastic consumption). In contrast, an image portraying victims of plastic waste
is more effective when presented with a “how” message (e.g., steps to reduce plastic consumption). The
findings of this research highlight the importance of understanding discrete emotional responses to advertising images, especially in the context of reducing plastic consumption, and thus will benefit social
marketers and policy makers

https://journals.sagepub.com/doi/pdf/10.1016/j.ausmj.2019.09.002

0:28 one of your fancy pointers to the book "what a damn good book!"
Gotcha, maybe a talk bubble can work here :)

0:18 blacker smoke from those smoke stacks filling up the top of the screen?  More dead fish?  Any other ideas?
Yes! blacker smoke and more dead fishes :(  Maybe we can add at the top right a lithium mine to show that even solar or wind have a way bigger impact than sticks?  

0:32 I like the planet thing with the wordy bits.  Maybe we start a bit closer on the planet and as we constantly zoom away, we see seven or eight more lists of wordy bits surrounding the planet.  I wonder if one phrase can be "are natural gas leaks worse than all CO2 issues?"   .... another "coal plants pumping mercury into the atmosphere"   ...  i think the energy based war thing should be the smallest

Ooooo I like this! Maybe they can reeeeaal slowly orbit the planet too.

0:46 i see the text snap in
Sorry, couple of render glitches, already fixed.

0:50  i thought you were gonna use your fancy pointers?
On it. Matching the text with the tracking took a little longer but it’s looking pretty nice. I did put one behind you on the chalkboard :)

1:12  ooooooooooo! The 3d model stuff is super fancy!
:)