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Thanks for fixing the link!
 
Leah Beninato
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Sorry for the mix up. This should be the correct video entitled,  Simon Sinek: How to start a cultural transformation    

 
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i edited your post to fix it.
 
paul wheaton
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The message from the video is:  I direct my message to these forums and the dailyish email and ignore all others.  Change happens when the people that hear my message take it farther.  But any attempt I make to take it farther will be, pretty much, a waste of time.

Am I close?
 
Leah Beninato
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I think you are close... I don’t think your attempts to take it farther are a “waste,” per say. If you had all the time and resources to spare, you could just keep broadcasting your ideas like broadcasting seeds without any thought to whether they will take root or not and eventually you might see some progress.

But, let’s say you had been gifted a small amount of very rare, precious, awesome seeds...say, 48 Sepp Holzer Grain seeds... would you just broadcast them anywhere without regard to whether you have the right soil conditions, or the right climate, or even the right season? I would hope not...

Change WILL happen when the right people hear your message AND the right time and conditions exist for that change to take root. Sinek states very explicitly that while his theory is 100% effective, he can never state when or where it will happen...  no one can... but this is the long game.

So IMHO, like sepp seeds, don’t plant all your awesome ideas and inspiration in dead soil. It will just burn you out (and we need you to stay strong). Instead, focus on the environments/the communities/the brains that are ready to take your message and run with it... and focus your energies on nurturing, supporting, loving-on those brains AND ONLY those brains.

I can see many examples of where you have done just that, and to great effect!

 
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