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Mary Combs wrote:Kickstarter sends me a couple of emails per week with  6 or 8 teasers to entice me to open and look at current projects. I usually skim the offerings but only open the odd one that really appeals.

I'm not 100% sure I would open a teaser with a strap line of "Low Tech Movie". It might not immediately come across as being a movie ABOUT low tech ways of living. Is there a strap line available to better convey the idea of the content?



Does the name "Low Tech Laboratory" (emphasis on "laboratory") help?


Once opened, I think the trailer is great and should attract lots of attention and participation.



Excellent!


If a product is priced too low, people tend to undervalue it. I would recommend bumping up the price.



Very good point.  What price do you suggest?


If I got so far into a Kickstarter to see that I'd have to use Paypal and that I'd have to raise an account on Paypal, and it wasn't Permies, I'd just close the teaser and move on. Only for Permies would I persist to get across the finish line in spite of the Paypal ask.



I'm pretty sure that kickstarter does not do paypal.
 
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"Laboratory" in the strapline helps a lot - makes it more intriguing.

All of this is a lot of stuff:
*  the rocket kiln that changed the ceramics world
*  mycelium insulation
*  an all-wood proenneke hinge
*  log picnic table
*  spinning wheel made from bicycle parts
*  hugelkultur building
*  simple solar pump
*  spring terrace - making a spring on dry land
*  many styles of food preservation
*  take home a rocket heater core
*  log beehive
*  a beautiful shaving horse
*  using animals to seal a pond
*  sheep shearing and wool processing
*  robust apothecary
*  rocket hot tub

If the movie is simply a documentary about all the fun the gang had doing this stuff - then $10 is probably fair. If each topic is going to be covered long enough and from enough angles that someone could reasonably think they could do that themselves (e.g. educational and not just entertainment), then I'd suggest $25.

I'll be subsidizing high up the scale anyway. I just think this is an important set of topics at an important time - and people need to consider actually doing this stuff for themselves. If they are too poor to afford $25 for the film to learn to 'DO' some of the projects in the film, they probably shouldn't be spending $10 on an entertaining taster either.
 
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contemplating the change to $15 ...

$1 THANKS
     rocket hot tub plans
     log picnic table plans v1.0
     log picnic table plans v2.0

$15 the final movie as HD streaming
     + THANKS

$25 the final movie tiny download
     + HD Streaming
     + THANKS

$45 the final movie HD download
     + tiny download
     + HD Streaming
     + THANKS

$65 plans (all of above plus)

     shaving horse plans
     spinning wheel made from bicycle parts plans
     mycelium insulated door plans
     log beehive plans

$80 all of the above plus

    rocket kiln plans
    hugelkultur plans
    spring terrace / humus well plans
    extended interviews
    live interactive webinars with some of the instructors

$100 all of the above plus your name in the movie!

 
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How about $2000 - VIP status at this summer's PTJ.  Just like a normal ticket only you get some perks

I like the $15 price for the movie.  I think you get a lot of backers who back at the minimum level to get "the thing" and then never raise their bid (which is fine).  Going from 10-15 probably won't scare off too many people and it earns the empire 50% more monies.
 
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Lots more to talk about, but I'm feeling like this will be a substantial kickstarter.  I guess if this is sounding good, you can click on the thumbs up for this post.





questions, questions, questions. when do we find out if it is going ahead?
 
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So many questions to answer, and all the answers have to line up before a huge thing like this can become reality.

Right now, it seems like maybe we need to work hard to nail down

title
blurb
story

for the kickstarter.
 
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title---low teck solutions some how incorporated, why, because interest is peaked, solutions to what!

could say--- permaculture low teck solutions but do you need to be a permie to use low teck solutions

maybe i'm missing the point
 
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Laboratory for Low Tech Solutions

Possible tag line?
 
Beau M. Davidson
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The mission today:

title for the kickstarter (60 characters)
blurb for the kickstarter (135 characters)
story for the kickstarter (reference past stories here:
https://www.kickstarter.com/profile/paulwheaton/created)

 
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title/blurb idea:

Low Tech Laboratory Movie: Practical Permaculture R&D
The Permaculture Technology Jamboree: Seeking to solve the world's greatest problems with your homestead's best solutions.


(53 and 122 characters, respectively)

Could be shorter.  Thoughts?
 
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paul wheaton wrote:I am visiting with andres about the whole plans thing.  Currently, the discussion goes a bit like this:

$1 thanks

      rocket hot tub plans
      log picnic table plans
      log picnic table plans v2.0

$65 plans (all of above plus)

      shaving horse plans
      spinning wheel made from bicycle parts
      mycelium insulated door
      log beehive

$80 all of the above plus

     rocket kiln plans
     hugelkultur plans
     spring terrace / humus well plans
     extended interviews
     live interactive webinars with some of the instructors


Lots more to talk about, but I'm feeling like this will be a substantial kickstarter.  I guess if this is sounding good, you can click on the thumbs up for this post.





I'm talking about adding a reward to the $80 tier.  

Click +1 if you would like to see 4 Gift Codes for the movie as a reward at the $80 level.
 
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Looks good Beau! Here's an idea for the story:

Permaculture can make your life more luxuriant, and easier on both you and the environment. One of the ways this can be achieved is through the use of low tech, DIY solutions for your homestead. Here at Wheaton Labs we run an annual event - the Permaculture Technology Jamboree - to explore new ways of doing things, to innovate and bring more solutions for green living into the mainstream. If enough of us make the change and educate ourselves, we can make a difference and save the world in the process!

The Permaculture Technology Jamboree (PTJ) was held last summer over xx days and is a hugely exciting event where you could experience, learn and participate in the following areas:

Homegrown mycelium insulation/building an insulated door with Beau Davidson
Rocket Kilns with Lisa Orr
Xxxxx
Xxxxx

We had amazing results in many of the experiments and this gave us momentum to run the event again this year to explore new areas and go further in others.

One of the barriers to our success is spreading the word to the masses. The event is held in Montana and is well attended but we need to infect more minds and share the incredible content, innovation and experimentation with the wider world. Our friend Michael Otten was able to film last year’s event and has put together a fantastic professional movie including interviews with all the instructors and vast footage of the projects.  So the kickstarter question is: are there enough people wanting to watch this unique event to pay for the editing and make this into the must-watch movie of the year?

 
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Beau Davidson wrote:
Low Tech Laboratory Movie: Practical Permaculture R&D
The Permaculture Technology Jamboree: Seeking to solve the world's greatest problems with your homestead's best solutions.




Trying on some other possibilities for the Kickstarter Title & Blurb.

Here's one:

Low Tech Laboratory: A Movie about Practical Permaculture
Documentary-style narrative exploring homesteading innovations, diy wizardry, woodland craft, animal husbandry, wood heat, and more
 
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I like the new strap line better. I didn't want to pour any cold water on a great activity, but I've been fretting about the use of the word 'Jamboree'. That term is defined as, and carries the connotation of - Jamboree - "a large celebration or party, typically a lavish and boisterous one".  

That may be exactly how it felt to the group of insiders that attended the event last year - BUT would that word convey to the casual reading 'outsider' that this is something relevant to them?

I also like the increased focus on homesteading. OK - I get that we define Permaculture broadly enough to pull in these technologies - but I'm not sure that a newbie would make those same connections, and I think its newbies that need to be targeted by this Kickstarter.
 
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I took Julies story and riffed a little.  Maybe a mix of the two, with some other inputs massaged into place.  Still need to craft an excellent and complete project list.

Permaculture can make your life more luxuriant, and easier on both you and the environment. One of the ways this can be achieved is through the use of low tech, DIY solutions for your house and homestead. At Wheaton Labs we run an annual event called the Permaculture Technology Jamboree, in which we bring together some of the world's most formidable designers, builders, tinkerers, bodgers, fixers, goof-balls, and water witchers; to explore, innovate, and experiment with all kinds of things related to homesteading and permaculture.  The results are consistently amazing!  New and old natural building methods have been unlocked and refined, like mycelium insulation and roundwood and earthen building modalities. New time and energy-saving inventions have been born - lots with solar and passive solar design to capture, store, and move heat, water, and (yes) electricity. Wood heat technology has grown into maturity, finding new expressions in luxuriant and practical applications such as the Rocket Kiln, Forge, and Crucible, achieving heat-work that was previously regarded as "impossible."  

The only limitation of the Permaculture Technology Jamboree has been its reach.  While the event is continually regarded as a transformational experience for those in attendance, that number is less than 50 people per year.  So we put our heads together to devise a way to share what we are doing and learning with the world.  One of the instructors said "Hey, why don't we make a movie!"  So he set up his camera and captured the best of every project, including extensive interviews with the instructors.

Some of the things covered in this movie:
the rocket kiln that changed the ceramics world
mycelium insulation
an all-wood proenneke hinge
log picnic table
spinning wheel made from bicycle parts
hugelkultur building
simple solar pump
spring terrace - making a spring on dry land
many styles of food preservation
take home a rocket heater core
log beehive
a beautiful shaving horse
using animals to seal a pond
sheep shearing and wool processing
robust apothecary
rocket hot tub
rocket forge
harvest and process clay for pottery and glaze
plant a living fence
a door for a weirdly-shaped doorframe, with a snappy magnetic closure mechanism

The footage is there.  The first draft of the edit is fantastic.  So the kickstarter question is: are there enough people wanting to watch this thing to pay for the polishing and make this into the must-watch movie of the year?

 
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paul wheaton wrote:is this the complete project list?  What am i leaving out?

the rocket kiln that changed the ceramics world
mycelium insulation
an all-wood proenneke hinge
log picnic table
spinning wheel made from bicycle parts
hugelkultur building
simple solar pump
spring terrace - making a spring on dry land
many styles of food preservation
take home a rocket heater core
log beehive
a beautiful shaving horse
using animals to seal a pond
sheep shearing and wool processing
robust apothecary
rocket hot tub



other projects that happened:
rocket forge
harvest and process clay for pottery and glaze
plant a living fence
a door for a weirdly-shaped doorframe, with a snappy magnetic closure mechanism
 
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Mary Combs wrote:I like the new strap line better



Is this the one you like better?  Any suggestions?

Low Tech Laboratory: A Movie about Practical Permaculture
Documentary-style narrative exploring homesteading innovations, diy wizardry, woodland craft, animal husbandry, wood heat, and more

 
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Yes - that's the one I like better.

Many people will have had very painful fuel and electric bills this winter - and that pain is probably top of mind. Maybe the second item in your strapline list could be 'super efficient wood heat'.

Other than that - its looking good.
 
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Mary Combs wrote:Many people will have had very painful fuel and electric bills this winter - and that pain is probably top of mind. Maybe the second item in your strapline list could be 'super efficient wood heat'.



I hear you - although there are not really many home-heat solution in this film.  Rocket kiln & forge, yes.  A little about the rocket hot tub work-in-progress.  A bit of talk about the lorena and the solar dehydrator, but those were not part of this either.  

I think what people need to be pointed toward for home heat and energy crisis stuff is freeheat.info, the product from 2 kickstarters ago . . .


Maybe we could do something like:

Low Tech Laboratory: A Movie about Practical Permaculture
A narrative documentary exploring homesteading innovations, diy wizardry, wood-fuel devices, woodland craft, animal husbandry, and more


 
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Title ideas...these kinda suck, but might help stir someone else's brain soup.

"The Low Tech Lab: A Permaculture R&D Movie"


"The Low Tech Lab: Innovating Permaculture with Appropriate Technology


"The Low Tech Movie: Sustainable Innovation and Permaculture R&D"





 
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I think the magic sauce is in finding the perfect title/blurb combo that, without being redundant, is grippy, clear, compelling, and has quality searchable terms.

Something that folks on the Kickstarter Films page might see and say, "hey, that looks way more interesting than everything else on this page!"
 
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I think this needs to be reorganized an/or expanded.  It needs to be more of the inverted pyramid structure.



It needs to have the best words at the very top, for the 98% of folks who will read one sentence then decide if it's worth their time.  Then it can get into some detail, with specifics at the end.

Permaculture can make your life more luxuriant, and easier on both you and the environment. One of the ways this can be achieved is through the use of low tech, DIY solutions for your house and homestead. At Wheaton Labs we run an annual event called the Permaculture Technology Jamboree, in which we bring together some of the world's most formidable designers, builders, tinkerers, bodgers, fixers, goof-balls, and water witchers; to explore, innovate, and experiment with all kinds of things related to homesteading and permaculture.  The results are consistently amazing!  New and old natural building methods have been unlocked and refined, like mycelium insulation and roundwood and earthen building modalities. New time and energy-saving inventions have been born - lots with solar and passive solar design to capture, store, and move heat, water, and (yes) electricity. Wood heat technology has grown into maturity, finding new expressions in luxuriant and practical applications such as the Rocket Kiln, Forge, and Crucible, achieving heat-work that was previously regarded as "impossible."  

The only limitation of the Permaculture Technology Jamboree has been its reach.  While the event is continually regarded as a transformational experience for those in attendance, that number is less than 50 people per year.  So we put our heads together to devise a way to share what we are doing and learning with the world.  One of the instructors said "Hey, why don't we make a movie!"  So he set up his camera and captured the best of every project, including extensive interviews with the instructors.

Some of the things covered in this movie:
the rocket kiln that changed the ceramics world
mycelium insulation
an all-wood proenneke hinge
log picnic table
spinning wheel made from bicycle parts
hugelkultur building
simple solar pump
spring terrace - making a spring on dry land
many styles of food preservation
take home a rocket heater core
log beehive
a beautiful shaving horse
using animals to seal a pond
sheep shearing and wool processing
robust apothecary
rocket hot tub
rocket forge
harvest and process clay for pottery and glaze
plant a living fence
a door for a weirdly-shaped doorframe, with a snappy magnetic closure mechanism

The footage is there.  The first draft of the edit is fantastic.  So the kickstarter question is: are there enough people wanting to watch this thing to pay for the polishing and make this into the must-watch movie of the year?

 
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Beau Davidson wrote:I think the magic sauce is in finding the perfect title/blurb combo that, without being redundant, is grippy, clear, compelling, and has quality searchable terms.

Something that folks on the Kickstarter Films page might see and say, "hey, that looks way more interesting than everything else on this page!"



Absolutely.  I think the combined brain power of the permies community can do it!
 
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S Rogers wrote:Title ideas...these kinda suck, but might help stir someone else's brain soup.

"The Low Tech Lab: A Permaculture R&D Movie"


"The Low Tech Lab: Innovating Permaculture with Appropriate Technology


"The Low Tech Movie: Sustainable Innovation and Permaculture R&D"




Tried a bunch of iterations and this one sounded nice to my ears:

The Low Tech Lab Movie: Innovating through Permaculture Experimentation



Or for brevity:

Low Tech Movie: Innovating through Permaculture Experimentation



What do you think?
 
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Andrés Bernal wrote:

The Low Tech Lab Movie: Innovating through Permaculture Experimentation


Or for brevity:

Low Tech Movie: Innovating through Permaculture Experimentation


What do you think?


I think we are leaning toward keep the word "laboratory."  But then, the first option is 6 characters over the limit.

I also wonder if "innovating" and "experimentation" are similar enough that we only need one . . .

I also also wonder if we should steer the title toward appeal about the movie itself, and steer the blurb toward appeal about the content, like projects and stuff.
 
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Haha, I just asked AI to write me a great movie description derived from the copy above, and here's what it gave me:

Come explore the world of Permaculture Technology with us, as we capture the brightest minds and the most daring doers in the permaculture universe!



I don't love it, but it has a certain cadence . . .
 
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Current draft of the kickstarter "story."  What do you think?

What can be cut?  What should be added or expanded?  Rearrange?  Ways to make it more fun???

Welcome to the Low Tech Laboratory, where we find simple solutions to massive problems.  

Permaculture can make your life more luxuriant, while also restoring the environment.  One of the ways this can be achieved is through the use of low tech, DIY solutions for your house and homestead.  At Wheaton Labs we run an annual event called the Permaculture Technology Jamboree, in which we bring together some of the world's most formidable designers, builders, tinkerers, bodgers, fixers, goof-balls, and water witchers; to explore, innovate, and experiment with all kinds of things related to homesteading and permaculture.  The results are consistently amazing!  New and old natural building methods have been unlocked and refined, like mycelium insulation and roundwood and earthen building modalities.  New time and energy-saving inventions have been born - lots with solar and passive solar design to capture, store, and move heat, water, and (yes) electricity. Wood heat technology has grown into maturity, finding new expressions in luxuriant and practical applications such as the Rocket Kiln, Forge, and Crucible, achieving heat-work that was previously regarded as "impossible."  

The only limitation of the Permaculture Technology Jamboree has been its reach.  While the event is continually regarded as a transformational experience for those in attendance, that number is less than 50 people per year.  So we put our heads together to devise a way to share what we are doing and learning with the world.  One of the instructors said "Hey, why don't we make a movie!"  So he set up his camera and captured the best of every project, including extensive interviews with the instructors.

Some of the things covered in this movie:
the rocket kiln that changed the ceramics world
mycelium insulation
an all-wood proenneke hinge
log picnic table
spinning wheel made from bicycle parts
hugelkultur building
simple solar pump
spring terrace - making a spring on dry land
many styles of food preservation
take home a rocket heater core
log beehive
a beautiful shaving horse
using animals to seal a pond
sheep shearing and wool processing
robust apothecary
rocket hot tub
rocket forge
harvest and process clay for pottery and glaze
plant a living fence
a door for a weirdly-shaped doorframe, with a snappy magnetic closure mechanism

The footage is there.  The first draft of the edit is fantastic.  So the kickstarter question is: are there enough people wanting to watch this thing to pay for the polishing and make this into the must-watch movie of the year?

 
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I think I prefer something like Low Tech Experimental Workshop to Laboratory but understand we are probably leaning more towards Lab - it just conjures up science to me in a way that doesn't quite gel with what's being done at the PTJ. But anyway - that's just a personal association perhaps.

Welcome to the Low Tech Laboratory, where we find simple solutions to massive problems.  



Maybe 'massive global problems'?

I really like the story - it's a good balance of fact, excitement, permies-esque glitter and anticipation.  Also I think the variety of all the different projects means it will appeal to a wide range of people.

The term 'luxuriant' is mentioned twice in the first paragraph though - is that ok?
 
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Beau Davidson wrote:Current draft of the kickstarter "story."

Welcome to the Low Tech Laboratory, where we find simple solutions to massive problems.  

Permaculture can make your life more luxuriant, while also restoring the environment.  One of the ways this can be achieved is through the use of low tech, DIY solutions for your house and homestead.  At Wheaton Labs we run an annual event called the Permaculture Technology Jamboree, in which we bring together some of the world's most formidable innovative designers, builders, tinkerers, bodgers, fixers, goof-balls, and water witchers; to explore, innovate, and experiment with all kinds of things related to homesteading and permaculture.  The results are consistently amazing!  New and old natural building methods have been unlocked and refined, like mycelium insulation and roundwood and earthen building modalities.  New time and energy-saving inventions have been born - lots with solar and passive solar design to capture, store, and move heat, water, and (yes) even electricity. Wood heat technology has grown into maturity, finding new expressions in luxuriant and practical applications such as the Rocket Kiln, Forge, and Crucible, achieving heat-work that was previously regarded as "impossible."  

The only limitation of the Permaculture Technology Jamboree has been its reach.  While the event is continually regarded as a transformational experience for those in attendance, that number is less than 50 people per year.  So we put our heads together to devise a way to share what we are doing and learning with the world.  One of the instructors said "Hey, why don't we make a movie!"  So he set up his camera and captured the best of every project, including extensive interviews with the instructors.

Some of the things covered in this movie:
the rocket kiln that changed the ceramics world
mycelium insulating a home with mushrooms
Yes, I know technically mycelium is correct, but I doubt the vast majority of people who might be interested in the movie know what that is *AND* it sounds more sensational.
an all-wood proenneke hinge
Capitalize it if it is a proper noun. I don't even know what the heck a pro-whatever hinge is...is there some other way to say this? If not, shove this at the bottom or leave it of and use the  "and even more!"
log picnic table move this down
spinning wheel made from bicycle parts move this up
hugelkultur building hugelkultur instruction
simple solar pump up
spring terrace - making a spring on dry land
many styles of food preservation move down
take home a rocket heater core you can't take one home by watching the video... but if you figure out how to make that happen put it first
log beehive up
a beautiful shaving horse explain what this is
using animals to seal a pond  down or "and more"
sheep shearing and wool processing
robust apothecary down or "and more"
rocket hot tub UP!
rocket forge up
harvest and process clay for pottery and glaze
plant a living fence  down or "and more"
a door for a weirdly-shaped doorframe, with a snappy magnetic closure mechanism

The footage is there.  The first draft of the edit is fantastic.  So the kickstarter question is: are there enough people wanting to watch this thing to pay for the polishing and make this into the must-watch movie of the year?

 
Mike Haasl
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I'd propose "Permaculture can make your life more fulfilling, while also restoring the environment. "

Luxuriant sounds nice but to most people I think it conjures up ideas of private jet vacations to Bali with massages and champagne all the time.  
 
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Quoting here...
        "my question is, will more people go for it if it is less expensive, for a cheesehead like me it's closer to $108, give or take. so those who have a less competitive $, not just canadians, might find it outside their budget to get the benefit of what the whole, or even most of, the enchilada provides."

I am in the USA so the conversion rate would not change anything. However there have been kickstarters I would have loved to go for the highest offered or at least quite a bit more than I did.
I am a senior on a low income in a small rural village which also happens to be a tourist area, and after being injured last year was laid off. New job only offer half as many hours. Not many jobs available and many are seasonal.

Would there be a way to pledge a higher amount, but in payments for the higher cost projects? I know this would make it more complicated, so I understand if it isn't possible. But when your take home pay amounts to less than $300 a week it is difficult to fund the higher amounts such as the master gardening course.
 
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I think there is a good chance that at some point either mankind itself, or the sun, will take out the internet and we will be without that source for a period of time - which could be quite lengthy. I'm reasonably certain I can protect a spare laptop or two, and a dvd player or two, and power them, so as to stay in business being able to access digital material that I have in my hands. On that premise, I am downloading and/or buying on DVD, everything relevant to homesteading that I can get my hands on. I'm even storing some critical paper based information.

From my perspective - offering the HD version of the movie as a download and/or on DVD needs to be included in the list of tiered benefits.

I have views on what might or might not be too expensive and how people can go about getting their hands on materials (which might also include in-kind contributions), however I think Paul has done a pretty good job of balancing all the priorities, costs and opportunities up to now, and I defer to his good judgment on making it all work in the end.
 
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i will take a stab at the title and the blurb

The Wheaton Lab’s permaculture technology jamboree: the movie: the series.

permaculture technology jamboree. the r&d of practical, low teck solutions at  wheaton labratory demonstrate how global problems are solved with ideas from folks from all walks of life.   could be better eg  "from folks from"

caps bolds etc added as needed

the mindset of a lab in a sterile environment is in the box thinking, much research is done in the field with everything necessary set up on site. took me a bit but wrapped my head around wheaton labratory.

the series, forward thinking, it will be if this successful, which i hope it will be

 
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title:  

Low Tech Laboratory: Permaculture Technology Experiments

blurb:

A movie with homesteading innovations, woodland craft, simple solar, sealing ponds, animal care, ceramics with clay from the land ...


??
 
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Or maybe
title:  

Low Tech Laboratory: Experiments in Permaculture Technology  (1 character under limit)

blurb:

A movie with innovations in homesteading, woodland craft, hot tubs, forges, textiles, bees, pottery with foraged clay and much more (4 characters under limit)

??
 
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I should've added that I think the hot tub, forge, textiles and bees sounds more widely appealing than "simple solar, sealing ponds and animal care".  I also thought foraged clay was a bit more succinct...
 
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Mike Haasl wrote:Or maybe
title:  

Low Tech Laboratory: Experiments in Permaculture Technology  (1 character under limit)

blurb:

A movie with innovations in homesteading, woodland craft, hot tubs, forges, textiles, bees, pottery with foraged clay and much more (4 characters under limit)

??



Nice!

Kinda want to get the kiln in there.  What about:

Low Tech Laboratory: Experiments in Permaculture Technology  (1 character under limit)

blurb:

A movie with innovations in homesteading, woodland craft, hot tubs, kilns, forges, textiles, bees, foraged clay pottery and much more (2 characters under limit)
 
Beau M. Davidson
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I'm tempted to replace woodland craft with mycelium, because it scores higher on google trends.  But I'm also biased, because I'm obsessed with mycelium, and that's my part of the movie.  What do you all think?
 
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I wonder if anyone would be interested in a $1500 "ticket" reward, where they get all the goodies plus a ticket to the event?

We've offered it before and had exactly zero takers.  

Maybe the PTJ is so awesome that some people would want that this time?

CLICK THUMBS UP if you'd back the kickstarter at $1500 to get a ticket to this year's event
 
If you are using a wood chipper, you are doing it wrong. Even on this tiny ad:
A rocket mass heater is the most sustainable way to heat a conventional home
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